retail Archives - Freeport Press

Why the Amazon News is Not About Books At All

04 February 201604 February 2016|Business, Print

Rumored news of Bezos' plans to open 300-400 brick and mortar bookstores has the industry abuzz. We are standing witness to the holy grail of retail analytics. Apparently the brick-and-mortar bookstore that Amazon opened in Seattle is only the tip...

Brands and Bedtime Stories

02 February 201602 February 2016|Advertising, Print

How retailers are getting really good at understanding their audience and when to pull them in with good storytelling. For many in our industry, the drop in ad page sales signals an overall decline in the magazine industry. For others,...

7 Retailers Nailing it with Content

27 October 201527 October 2015|content

We would love to have been in on the creative meetings when the team at Patagonia came up with their “Worn Wear” campaign a couple of seasons ago. Screened inside their stores on Black Friday, the video tugs on the...

Print: The Secret Weapon of Luxury Retailers

29 April 201529 April 2015|Catalog, Magazine, Print

Just over one year ago, luxury online retailer Net-a-Porter took a huge leap and launched Porter, a print magazine with shoppable content on every page. It was a logical next step in the evolution of the company, which set the...

Barney Goes Print; Fashionistas Will Go Wild

19 February 201519 February 2015|Magazine, Marketing, Print

[responsive][/responsive]Yet again, a high end fashion retailer is launching a print title, based on the success of their online editorial experience. “[Barneys New York] announced Thursday that its popular, shop-able editorial site, The Window, will debut as a seasonal print...

7 in 10 Say Print is Critical to Retail Strategy

13 January 201513 January 2015|Advertising, Marketing, Print

[responsive][/responsive]With all the choices now in how to advertise to consumers, it’s not surprising that retailers have adopted a multi-channel approach. Leveraging digital touch points in the sales cycle makes sense for anyone doing business is this connected age. Yet...

Print Media is Critical for Retailers, Says Nielsen

13 October 201413 October 2014|Advertising, Business, Print

[responsive][/responsive]As consumers engage with brands via more digital touchpoints than ever, print still remains a critical part of retailers overall marketing strategy. In fact, it’s so important that 7 out of 10 retailers call their print materials and ads “critical,”...

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