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330-308-3300

3 Ways to Get More Mileage Out of Your Content

23 July 201426 August 2021|content

As custom content becomes ever more important to any company’s marketing strategy, adapting that content to a range of platforms and formats takes some finesse. “If you’re thinking of a specific context when you create content, your mind naturally wraps...

Study: Sponsored Content Has a Trust Problem

16 July 201426 August 2021|content

Native advertising and sponsored content are big business these days, with the vast majority of publishers offering some kind of native ad opportunities, writes Joe Lazauskas of Contently, a content strategy firm. Yet a recent study points up the major shortcomings of...

Automated Content: A Brilliantly Bad Idea?

09 July 201409 July 2014|content

We are stumped on this one. According to an article by Andrew Beaujon on Poynter.org, “AP will use robots to write some business stories.” The article refers to Associated Press’ recent announcement that they are planning to use technology from...

Print: From Disruption to Experimentation and Beyond

08 July 201426 August 2021|Apps, content, Digital, Mobile, Print

CDS Global’s Malcolm Netburn gave the keynote address at the recent IDEAAlliance PRIMEX East conference, and BoSacks reprinted Netburn’s remarks in his blog. In his speech, Netburn took a realistic look a print’s evolving role in the media mix, and...

Native Advertising a Media Credibility Crisis in Waiting

03 July 201426 August 2021|Advertising, advertorial, content

Product placement and “advertorial” content is nothing new, and many think the expansion of these ideas to include embedded content is simply the logical next step. Logical perhaps, but risky, according to some. “Use of ‘embedded’ approaches to advertising and...

How Magazines Are Finally Putting Multimedia Into Their Workflow

26 June 201426 June 2014|content, Magazine

Credit where credit is due: Magazine publishers are -- generally -- very good at publishing print magazines. They’ve refined the editorial process over years of trial and error and best practices. As the industry has evolved to include multimedia as...

How to Actually Remember What You Read Online

24 June 201426 August 2021|content, Digital, Paper

All the info, without all the noise, in user-friendly format: That’s what UK company PaperLater is providing, saying they “allow people to enjoy reading all the great writing the web has to offer in a calmer, less distracting format,” according...

How Do We Engage with Cross-Platform Magazines?

18 June 201426 August 2021|content, Digital, Magazine, Print

With magazines appearing in so many formats lately -- traditional print, web-based and app -- the question on most publishers’ minds is “which format works best to engage my audience?” To answer that question, IPC Media commissioned a survey of...

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