content Archives - Page 9 of 11

330-308-3300

What Part of “Don’t Deceive Your Readers” Aren’t We Getting?

12 May 201512 May 2015|Advertising, advertorial, content

[responsive][/responsive]Sixty-three percent of Association of ANA members surveyed reported that they plan to “increase their spending on native advertising this year,” according to Lucia Moses in Digiday. This, in spite of the fact that “…earlier studies have shown people often can’t distinguish...

Facebook to Escalate a Bidding War for Native Content?

15 April 201515 April 2015|content, Digital, Editorial, Social Media

Is Facebook poised to start a bidding war with Google? It could be, judging from a recent patent application filed by the Zuckerberg et al. “The patent application,” notes Business Insider’s Lara O’Reilly, “details an ad exchange that combines an...

Readers Not Loving the Content Treadmill

15 April 201515 April 2015|content, Website

The goal is sound: to keep the reader on the site, forestalling their inevitable bounce by feeding a running supply of story after story. To achieve this kind of stickiness, many publishers have incorporated the idea of the “infinite scroll”...

Why Journalists Are Not Happy These Days

19 March 201519 March 2015|content, Editorial

[responsive][/responsive]The hallmark of good technology is that it makes our lives easier, more enjoyable and therefore makes us happier. So why are so many journalists saying that working in this digital tech-heavy age is harder than ever? “According to the...

The Editors Guide to Brand Publishing in the New World

25 February 201525 February 2015|content, Editorial, publishing

“Telling great stories is always an editor’s top priority, but working with a brand adds an entirely new set of priorities,” says Ryan Galloway in Contently. “Suddenly having clients to please and marketing KPIs to hit can make the transition...

Is Snapchat About to Jump the Shark?

03 February 201503 February 2015|Apps, content, publishing

Snapchat is about to become a publisher. “Today, the image messaging app announced that it is going to become a new kind of publisher. Publications such as National Geographic, CNN, Vice, and Yahoo, amongst many others, will be pushing content...

Conde Nast Allows Editors to Work with Advertisers

29 January 201529 January 2015|Advertising, advertorial, content, Magazine

[responsive][/responsive]It’s a sentence we couldn't have imagined ten years ago: “Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images,” writes Michael Sebastian in...

Mr. Magazine Says Think “Audience First” This Year

12 January 201512 January 2015|Advertising, content, Magazine, Marketing

[responsive][/responsive]“If you can look into the seeds of time, and say which grain will grow and which will not, speak then unto me.” This quote from William Shakespeare is a fitting beginning to this piece from Samir Husni, aka Mr....

Prev 1 2 … 7 8 9 10 11 Next

Corporate Office
2127 Reiser Ave. SE
New Philadelphia, OH 44663
Tel: 330.308.3300

Freeport Location
121 W. Main Street
Freeport, OH 43973
Tel: 330.663.7275

Quick Links