content Archives - Page 8 of 11

330-308-3300

25 September 201525 September 2015|content, Editorial

These 10 print magazine tips will make you a master online content creator. While they might not admit it publicly, the best online content creators understand that they can learn a lot from good old print. “[Fans of the Internet]...

The Growing Impact of Association Media

21 September 201521 September 2015|content, Digital, Print

There’s a subtle and powerful shift happening in the world of nonprofit associations. “Whether by realizing cost efficiencies or by having a better understanding of the power of a media group’s ability to market an association’s mission to its membership,...

The Magazine is Dead: Long Live the Magazine!

24 August 201524 August 2015|Advertising, content, Magazine, Print

From Mr. Magazine’s mouth to your ears: the “death of print club” has closed up shop. “Every major media company in the United States has launched at least one new magazine (Time Inc. is the only exception, but has been...

Is Reading 1,000 Words a Minute Too Dang Fast?

29 July 201529 July 2015|content

In the course of the average work day, most of us have a lot of reading material to get through. Industry news, favorite blogs, emails, etc. can take up a considerable chunk of our productive time. A Boston start-up called...

Publishers Consciously Uncoupling Content from Brands

22 June 201522 June 2015|content, publishing

Last week we talked about the new digital disruption as Apple and Facebook prep for owning the news stream. As more third party aggregators host the news “in partnership” with traditional news media, publishers are retooling their teams to accommodate....

Rolling Stone’s Problems are Journalism’s Problems

17 June 201517 June 2015|content, Editorial

John Kroll (rightly) calls the story “appalling,” yet he feels that much of the reaction to the Columbia Journalism School’s report on the Rolling Stone rape story “missed the point.” He claims that “the real story isn’t what happened with...

Feeding the Beast: The Content Obesity Epidemic

10 June 201510 June 2015|content, Marketing

Content is king, they said. You have to market with content, they said. And brands took heed and poured forth enormous amounts of “stuff” across every channel they could find. The problem, according to Nicola Kemp in Marketing Magazine, is...

Will Time Inc.’s Paywalls Drive Readers Toward Print?

04 June 201504 June 2015|content, Digital, Magazine, Print, Website

Earlier this week we talked about paywall strategies and what’s really behind them. In that article we mentioned that Time Inc. is planning to roll much of their content behind paywalls this summer. “Time Inc. is no longer willing to...

Real Estate Turns to Content for Serious Brand Building

29 May 201529 May 2015|content, News

Something interesting has been happening to journalism as Americans lose confidence in big name news organizations and consumers become choosier on where they go for information. Brands are hiring journalists and creating their own news vehicles, and it’s happening now...

6 Myths About Millennials and the Media

28 May 201528 May 2015|content, Editorial, News

Digitally native, the millennial generation is often thought to be abandoning traditional media for digital, and especially social, alternatives. But what do we really know about them? “Are millennials too cheap to pay for newspapers? Is social media leading to...

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