content Archives - Page 6 of 11

330-308-3300

06 June 201606 June 2016|content, Magazine, Print

We are drowning in digital content. Small wonder savvy brands are embracing print as a solid channel for their content marketing. “Everyone is publishing: blog posts, white papers and eBooks, content in email marketing and marketing automation, posts on Twitter,...

You Gotta Hand it to Facebook

25 May 201625 May 2016|content, Editorial, publishing, Social Media

Anyone who remembers AOL in the ‘90s is having an eerie sense of déjà vu with Facebook’s Instant Articles. Is it a case of fool me twice? It’s like the ’90s all over again; and not in a good way...

The New Church and State in the Digital Age

18 May 201610 November 2021|Advertising, content, Editorial, publishing

The lines may have blurred, but the consumer still doesn’t want to be misled. This direction is where a brand’s integrity matters.As journalism brands develop multi-channel revenue streams and non-journalism brands become publishers, the wall between editorial and finance is nearly...

The Big Digital Snooze and Print’s New Future

09 May 201609 May 2016|content, Digital, Print

As digital fatigue sets in, readers are waking up to newspapers and news magazines. Think you’re maxed out on digital content now? According to the folks who track these kinds of things, it’s only getting worse. “We can point our...

The Oft-Ignored Story of Magazine Media Growth

21 April 201621 April 2016|Advertising, content, Digital, Magazine, Marketing, Print

Despite challenges in measurement and reporting, the evidence of magazine media’s growth is becoming increasingly difficult to ignore. Something fascinating is happening in the magazine media industry, and it’s an often ignored story according to research consultant Marius Cloete, writing...

Third Party Distribution: Too Much of a Crapshoot?

13 April 201613 April 2016|content, Digital

Publishers are finding that engaging with readers via Apple News and other third party platforms is too random and unreliable to offer a sustainable business model. Apple News got off to a rocky start. When the third party content system...

Journalism, Clickbait and the Edge of Peak Content

07 April 201610 November 2021|content, Digital, Editorial

“The audience-building process is shifting its focus from quality to unabated eyeball collection tactics, with pernicious consequences.” ~ Frederic FillouxJournalism doesn’t have a clickbait problem. It has a content problem, asserts Chris Sutcliffe in The Media Briefing.Sutcliffe cites media commentator...

Digital Dysfunction and the Broken Ad Industry

06 April 201606 April 2016|Advertising, content, Digital

The “mortgage-backed securities” equivalent in the shady digital ad game means advertisers are getting minuscule returns on their investment. Can it be fixed? According to recent research, marketers are pouring their dollars into internet advertising at a rate that is...

Wired, on the Cusp of Peak Content

21 March 201621 March 2016|content, Digital, Magazine, Print

Editor-in-chief Scott Dadich riffs on life and publishing at the edge of the digital bubble. Scott Dadich has seen a thing or two. In his tenure with Wired magazine and parent company Condé Nast, Dadich has personally ridden the roller...

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