From Sea to Space with This Week’s Free Fonts
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The right design can literally take you to new worlds. And the right font is a key part of the experience. That’s why we were so happy to find these two free fonts for you this week. Coves is a...
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How a Day at the Mall Starts in Print and Ends Online
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They’re back – the print catalogs from old beloved and new favorite retailers. While they aren’t the gigantic wishbooks of years past, they are a critical component in the modern customer journey. “Those old-fashioned methods of selling might have more...
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The Strange Case for Using Decoy Pricing in Membership Sites
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As the magazine media industry has evolved, we’ve witnessed a variety of revenue models, including the rise of subscription-based websites. And it calls for a whole new approach toward pricing strategy, says Kim Mateus in Mequoda. “While the challenge of...
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The Simple Truth about Printed Catalogs … They Work
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It’s an online world, and we are all Amazon crazy, right? If that’s true, what’s with all the shopping catalogs? That’s what reporter Rena Sarigianopoulos of NBC News affiliate KARE11 asked in this video clip. She received a mailbox full...
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The Surprising Unicorn of Content Marketing
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When done well, direct mail has a massive potential to engage your audience and delight your customers. And it comes down to the differentiation power of print, according to Allison Carroll in Content Marketing Institute. “Do you remember the last...
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Sign Us Up for This Week’s Free Signature Font
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Just one free font for you this Friday, but it’s a true standout. Badriyah Script, by the design wizards at Yellowline, just might be the perfect signature font. It comes in three variations and has a certain elegance that makes...
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The Crack in the Wall of the Digital Ad Duopoly
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Could we be witnessing the decline of the Facebook-Google duopoly in advertising? We’ve seen glimmers of it, as publishers like Meredith position themselves for first-party ad revenue potential. Firefox took aim at it with their proposal for an ad-free internet...
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How Monocle Thrives with their Print-first Model
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Almost five years ago we reported on Monocle saying no thanks to social media, as founder and publisher Tyler Brûlé publicly eschewed social media for his brand. Crazy? Some might have thought so, but he was insistent that he would make...
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Mr. Magazine Peers into his Crystal Ball
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Photo by Robert Jordan/Ole Miss Communications You know it’s a trend when they are interviewing Mr. Magazine about it. According to this article in Domtar, the two hot items in magazine publishing today are ones we’ve been covering a lot...
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UK Publisher Turns Print Titles into Digital Gold
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For UK magazine publishers, 2018 wasn’t a banner year by any means. Newsstand sales were down almost across the board, leaving publishers looking for new ideas. And one publisher seems to have struck gold. “Future, a publisher once known for...
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