April 2020 - Page 2 of 3 - Freeport Press

Shifting your Customer Experience Strategy Due to COVID-19

21 April 202026 August 2021|Advertising

Life is upended, this much we know. The chaos has disrupted customers’ attitudes about brands as a result. According to Amanda Gagliardi writing for Ogilvy, it’s quite likely your customer experience strategy needs some adjustment … and quickly. Gagliardi urges...

As Publishers Pivot to WFH, Teams are Finding their Flow

20 April 202010 November 2021|Publisher, publishing

The WFH mandate has been remarkable to watch, especially in our industry. “If you would have told me six months ago that in the middle of March every employee would be working from home and creating the same premium content,...

Mood Matters… and so does the Medium

20 April 202020 April 2020|Magazine, Print

If you’re anything like me, your mindset has been careening lately; concern, gratitude, anxiety, hope … instead of asking “how are you” the real question should be “where’s your head at?” This puts brands in a tricky spot … how...

Looking Ahead to August with this week’s Free Fonts

17 April 202017 April 2020|design

First, Hey August is a welcome hand brush font. Stylish and outdoorsy, it can add eye-catching appeal to your designs, brand imagery, handwritten quotes, product packaging, merchandise and social media posts. Grab this one and look forward to summer! Next...

Build Brand Trust with Print Marketing and Advertising

16 April 202023 July 2021|Advertising, Marketing, Print

CRAFTY DOGMA/FLICKR I write quite a bit about the trust bump of printed magazines, how appearing in print – whether in ads or editorial content – can elevate your brand’s trust quotient across channels. Around here we know it to...

If History Goes Paperless, History Goes Away

15 April 202015 April 2020|Paper, Print

Vint Cerf is widely recognized as one of the founders of the internet (he co-developed TCP/IP with Bob Kahn). Now at age 76 he’s focusing his attention on the interplanetary internet, so we can stay connected no matter where humans...

Gen Z and the Return to Real

15 April 202015 April 2020|Magazine, Print

Something’s happening in our digitally-focused world, and it bodes well for print publishers. “In 2018, The New York Times noted a rise in food-based, small-run magazines that focus on printed products,” writes Chaymae Samir in Reuters. “Notably, most of the...

How Indie Fashion Titles are Navigating COVID-19

14 April 202014 April 2020|Magazine

While some indie titles are pivoting their content and keeping the presses running – like regional titles running special issues on healthcare front line workers, or foodie magazines highlighting creative solutions by local restaurants – the indie fashion world is...

UK Magazine Subscriptions Surge during Pandemic

14 April 202014 April 2020|Magazine, Print

During difficult times, the majority of people claim that focusing on their passions helps them cope. So it’s no surprise that right now many magazine publishers are reporting booming subscription rates and higher digital content audiences. “Much has been written...

Two Ways to Help Your Advertisers Get Past their Fear of Being Tone Deaf

13 April 202013 April 2020|Advertising

Your ad partner is contracted for a big ad buy on your platform; you certainly don’t want to lose that income … but forcing them to advertise when they aren’t rock solid on their messaging during this pandemic can destroy...

Prev 1 2 3 Next

Quick Links