Hello, Sweet July, it’s good to see you here.
We aren’t talking about the weather; we are happy to see the new lifestyle title featuring Ayesha Curry hitting the stores this week.
“The quarterly magazine,” writes Simon Dumenco in AdAge, “on selected newsstands this Friday and available for mail-order purchase online today, leverages Curry’s considerable multimedia heat; she’s an actress, TV host (‘Ayesha’s Home Kitchen,’ ‘The Great American Baking Show,’ etc.), restaurateur, Instagram influencer (with 7.3 million followers) and New York Times best-selling author (‘The Seasoned Life’)—and also happens to be one-half of a celebrity power couple (her husband is NBA superstar Stephen Curry).”
While some might think it’s a tough time to launch a new title, Meredith Magazine’s Doug Olson believes publishing during the pandemic is important.
“As the pandemic continues to affect the lives of our readers and their loved ones,” says Olson, “Sweet July’s uplifting approach to family, food and community creates a strengthened sense of togetherness that is needed right now.”
For Curry, the magazine gives her the opportunity to embody and celebrate our connectedness … and the things that make us all unique
“As a woman of color, it’s important to me that media reflects real, relatable women, and I’m excited to create an outlet for young men and women that celebrates diversity and inclusivity,” explained Curry in an interview with the Mercury News earlier this year.
Advertisers seem to like the idea; big names like Bed Bath & Beyond, Covergirl, OGX, Delta and others all appear in the inaugural issue. With an initial print run of 400,000 the title retails for $9.99. Look for it at your favorite newsstand, or order online.