The Postal Service is pleased to announce that the 2021 Mailing Promotions Calendar has been approved. As in prior years, promotions provide incentives and discounts to commercial mailers who use specific techniques and technologies that increase customer engagement and drive response rates. The techniques highlighted in the promotions include the... read more →
Jan
12
Jan
12
When was the last time you truly enjoyed scrolling through page after page of search results on Amazon? Settling into your favorite chair to just explore and see what comes next? If you’re like most consumers, probably never, really. Search for products online is more like a task-oriented scavenger hunt... read more →
Jan
12
Innovation — in fast motion — has been the buzzword for a lot of publishers the past year, as business models shifted to accommodate the realities of a global shutdown. Yet one new publication in San Antonio is finding success by embracing the tried-and-true advertising model. April Monterrosa, founder of... read more →
Jan
11
Earlier today I wrote about Live from Southside Magazine, a local San Antonio publication that is thriving on a tried-and-true business model — local ad revenue. Apparently, I’m not the only one who believes local and regional magazines have a leg-up in this rollercoaster economy we are working in. Amy... read more →
Jan
07
It was fun to think that the stroke of midnight ushering in 2021 would be a magical reset. Maybe mentally it was, but most of us are pragmatic enough to understand that’s not how any of this works. So what will 2021 bring? BoSacks curated an interesting round-up of predictions... read more →
Jan
05
While advertising revenue took a big hit last year (wow, it’s nice to say “last year” when we talk about 2020, isn’t it?), there was at least one notable exception. “In a year when we have come to expect the unexpected, EatingWell magazine and its website, EatingWell.com, are finishing 2020... read more →
Jan
05
It certainly wasn’t the best year for the magazine industry, with ad budgets dropping and logistical nightmares around every corner. Even so, 60 new print titles debuted in 2020. While that’s down from the year before, Q3 and Q4 numbers speak to... read more →
Dec
31
Seems Lois Lane and BoSacks have something in common. Both are convinced that no matter how dark it may seem at the moment, the light will return, and those who see the darkness for what it is will see new possibilities in their challenges. In a recent post, BoSacks quotes... read more →
Dec
30
When Apple released its 14.3 iOS update in mid-December, it included an awesome feature that makes it easy to see exactly how each app is using your personal data. Facebook wasn’t amused, as Jack Morse noted in Mashable. While consumers reeled trying to absorb the extent of privacy intrusion, Facebook... read more →
Dec
29
It’s official. Debi Chirichella, who was serving as acting president of Hearst Magazines, was recently appointed President. And she wants to make one thing perfectly clear: Print remains the backbone of their organization. “For several years,” Debi Chirichella told Samir “Mr. Magazine” Husni in a recent interview, “our strategy has... read more →