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IKEA Catalog Closure is Going to Break a Lot of Hearts … and that Matters

Last week we learned the iconic IKEA catalog will be no more. I’m still baffled by their decision. Thanks to our current state of digital fatigue and lockdown weariness, many brands right now are reporting less competition and higher response rates for their direct mail, thanks to the extended life and engagement of direct mail in the home.... read more →
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