For the first half of 2020, Disney was Facebook’s biggest spender, according to Suzanne Vranica in the Wall Street Journal. Now, they’ve quietly and dramatically slashed their spending on social platforms. “In the first half of this year, Disney spent an estimated $210 million on Facebook ads for Disney+ in... read more →
Jul
22
Jul
21
Looks like the long, good read continues. Dennis Publishing just announced subscription rates across all titles have increased by 9% overall during the lockdown and ongoing pandemic. “Since the beginning of lockdown the number of people subscribing to all Dennis titles has increased by 9%,” notes this article on the... read more →
Jul
16
If it ain’t broke, don’t fix it. Decent advice when things are humming along smoothly, but what about now, in the midst of a pandemic? Should publishers be looking to fix things, or wait it out? According to Bauer Media’s Lucie Cave, the most important thing publishers can do right... read more →
Jul
15
Is Apple about to ruin everything for the digital ad agency? Judging by the collective gasp from agencies and marketers during Apple’s recent WWDC2020 Keynote event, something big just happened. That “thing” is the privacy feature announced during the event for the upcoming iOS14, explains Anupam Chugh in Medium. “When... read more →
Jul
14
Everything is a learning moment. The longer I live the more certain I am of that. And the pandemic has been absolutely loaded with these moments, both personally and professionally. Take subscription strategies, for example. While most publishers went into 2020 realizing that ad revenues would be down this year,... read more →
Jul
09
Put a ring on it. That’s what happens when your readers see you in print – they engage with you and your brand in ways that don’t happen online. Five years ago we shared some data on the engagement power of print magazine ads. A lot has changed since them;... read more →
Jul
06
It is wild to think back to what print publishing looked like when Inventor’s Digest launched its first edition in the ‘80s. “Ronald Reagan had just begun his second term as president,” writes Reid Creager in Inventor’s Digest. “The world’s first commercial cellphone, made by Motorola, had been approved by... read more →
Jul
06
Find a gap and fill it. No matter your industry, that’s a basic premise for success … even (maybe especially?) for digital-first brands that are looking to expand to print. And according to Janine Pettit, founder of GirlCamper.com, their new print title is needed now more than ever. “We initially... read more →
Jul
02
See a gap, and fill it. That’s a classic start for many an indie magazine and the new student-let title from Penn Med is a perfect example. Released in early June, apenndx features content created by and for the Penn Med student community, according to Jordana Pearlman writing in the... read more →
Jul
01
It’s not a social network; it’s an “experiment.” That’s the word from Google on the launch of their Keen platform. According to Monojoy Bhattacharjee in What’s New in Publishing, some are seeing it as an AI-powered Pinterest-like app, although “it’s a bit more than just an image sharing service.” “Keen,... read more →