The art and science of a good magazine cover has always been important to the magazine industry. Good covers jump out at the newsstand, and they’ve gained new viral power in the digital age. As Samir “Mr. Magazine” Husni writes, the cover shot still has massive cachet. "The editors I... read more →
Feb
09
Feb
08
Leave it to a crisis to not only illuminate but accelerate trends in any industry. Last year was the catalyst for the rapid adoption of trends in office space, home design, healthcare, education, travel, events and, yes, the magazine industry. Rapid response to emergent realities are a profound catalyst for... read more →
Feb
05
The tech revolution has certainly caused disruption over the last 20 years, but it’s nothing compared to the dust-up happening when The Horseless Age debuted in 1895. As Samir “Mr. Magazine” Husni explains, it was “the first magazine created to cover the world’s transition from horse-drawn conveyances to those powered... read more →
Feb
04
As lockdowns drag on and consumers spend more time at home, publishers are continuing to lean in to direct mail to engage their audience … and they are finding creative new ways to make it happen. “Publishers know Americans are going to be hunkered down at home for another few... read more →
Feb
01
If you’re a commercial mailer of flats and periodicals, brace yourself. Customers are facing an unexpected and steep increase in USPS mailing rates sometime this summer — even while service standards remain miserably low. The first indication that something was seriously wrong with operations at the USPS came last July,... read more →
Jan
27
“An online catalog is a powerful package, so why is print making a comeback?” Jim Preen writing in Brand United asks and answers this question with some key facts about consumer behavior during the UK lockdowns. “With another national lockdown upon us, people are being forced to spend a huge... read more →
Jan
27
Rand Fishkin is a familiar name to anyone who follows SEO and the power of original content. Fishkin rose to prominence in content circles as the head of SEO firm Moz; he’s now a co-founder at audience intelligence firm SparkToro. And he’s got something to say about the state of... read more →
Jan
26
As we move into the beginning of this new year, one thing has certainly changed. The usually confident experts, none of whom predicted the year we just had, are a little more circumspect, adding a few more caveats. Still, trends and themes are out there, and for Sue Todd of... read more →
Jan
26
Yes, knowing your audience is the key to creating a magazine that stays relevant, even loved. But what about when your magazine audience is around 90 million, from all walks of life? At People Magazine, the answer may surprise you. Perrin Drumm... read more →
Jan
20
Well, this is starting to get interesting. When the House Judiciary report on big tech came out last October, it was clear that a lot of information would come to light that could have massive implications for Amazon, Apple, Google and Facebook. The... read more →