USPS Archives - Page 3 of 7

The Ad Sequence that’s Most Likely to Spark Desire

24 October 201724 October 2017|Digital, Print, USPS

It’s the holy grail for any ad – to create a memory in the viewer, to spark a desire, and to create a higher perceived value for what you are selling. And according to a neuromarketing study, physical ads shown...

Mailing Industry Rails Against New Letter Carriers Deal

06 June 201706 June 2017|USPS

The mailing industry has had it up to here with the USPS. According to D. Edward Tree, three groups that represent the industry had some harsh words for the USPS after they reached a new labor contract with the National...

Mailing Industry Up in Arms over the Ongoing USPS Rate Debacle

18 April 201718 April 2017|USPS

Could this be the end of inflation-capped postal rate hikes? Many in the industry feel that the pending Congressional review of how postal rates are determined may set the stage for exactly this. And the industry is not taking the...

What Neuromarketing Shows About Our Brains on Print

11 April 201711 April 2017|Print

Yesterday I shared a post on “The Print Effect,” based on neuromarketing studies that quantify print’s engaging effects. Today, neuromarketing is again on our radar, this time via the USPS. “Today, no brand can dispute the power of the digital...

High Noon for the USPS?

27 March 201709 November 2021|USPS

With the exigent price hikes finally removed from USPS rates, business mailers have been enjoying the first postal decrease in a century. The breather, it appears, could soon be over…and mailing professionals are not taking it sitting down.While the temporary...

Let’s review the USPS proposed changes for 2017

31 October 201631 October 2016|USPS

The United States Postal Service filed notice with the Postal Regulatory Commission (PRC) of price changes for Mailing Services products scheduled to take effect in January 2017. Standard Mail is being rebranded as USPS Marketing Mail to better align the...

USPS Loses $1.5 Billion Last Quarter

16 August 201616 August 2016|USPS

Things are going from bad to worse at the Post Office, with losses doubling over the same quarter last year. Is there any way to stop the bleeding? The USPS recently announced a loss of $1.57 billion (that's with a...

USPS Sneaking in the Rate Hikes?

20 June 201620 June 2016|USPS

Crazy confusion from the USPS on new flats regulations; D. Edward Tree helps sort it out all. It looked like the USPS was sneaking in a tiny rate hike for flat mail senders, “a small fraction of 1% for most...

The Battle for Affordable Mailing

28 April 201628 April 2016|USPS

The good news is the exigency surcharge is now rolled back. But as one industry analyst points out, the struggle is far from over. Now that the USPS has rolled back the 4.3% emergency surcharge on postage, mailers everywhere are...

Now Delivering: Print Mail to Your Inbox

22 April 201622 April 2016|Print, USPS

The post office is testing a new service that lets residents see what’s coming in today’s mail. And the impact on the direct mail industry could be huge. But are we ready for it? It’s been called a game changing...

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