eBay Down Under Places a Bid on Print
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“We wanted to find a way to showcase our fantastic range of products. We know retail catalogues have long been the way Aussie shoppers prefer to browse and purchase the best deals.” That statement from Julie Nestor, CMO at Ebay...
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IKEA Nails It with Its 2020 Catalog Promo
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Okay, IKEA has blown us away again. They caught everyone’s attention with their 2014 augmented reality catalog, followed by the 2015 book that went decidedly non-tech, saying it’s a “not an e-book; it’s a book book!” For 2020, they’re raising the...
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Do Digital Brands Need Catalogs? We Can Stop Asking that Question Now
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For brands that use social media and other online sales funnels, the actual products or services they are promoting is just the tip of the iceberg, according to Sarah S writing for Hansel Group Marketing. “What you’re actually day-trading on...
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How to Engage a Millennial (Hint: Think Catalogs)
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Say what you will about Millennials -- and there’s certainly been enough said already, on everything from student loan burden to homeownership to craft beer and avocado toast. While these digital natives may spend a good part of their day...
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Retailers … and Consumers … Rethinking Life without Catalogs
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“…lost in the noise of digital advertising.” That’s how Bill Corcoran Jr. of Corcoran Printing describes brands that ditched their catalogs in favor of digital advertising over the last several years. From his standpoint, the consequences were anything but happy....
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REI Taking the (Print) Road Less Traveled with New Title
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Outdoor gear supplier REI has a reputation for strategically setting traditional marketing on its head. They made headlines four years ago when they launched the “Opt Outside” movement and closed the doors on their retail outlets on Black Friday. “We...
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Fighting Short-termism with the Facts of Modern Print Advertising
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Short-termism … it’s the practice of concentrating on immediate gains or profits at the expense of long-term security. And some industry experts believe it’s rampant in current ad strategies. “Digital can produce cheap, quick results,” said Helen Bazuaye, global editor...
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The 500-year Appeal of Big, Physical Marketing
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1498. Apparently, that’s the year of the first recorded catalog in existence, according to Nicola Brown in Skyword. It was a list of books for purchase, printed a mere 58 years after Gutenberg changed everything. Marketing evolved to adapt then,...
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Here’s the Next Generation of Catalog Buyers … and it’s HUGE
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Their collective wealth could reach a whopping $24 trillion in the next couple of years, and many brands have been poised to leverage their digitally-native consumer habits. Yet according to Lisa Henthorn in Multi Channel Merchant, the current generation of...
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It’s the Most Wonderful Time … for Print Catalogs
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Dear Santa, I want a highly personalized and relevant marketing experience this holiday season. Please skip the fruitcake …. AND the marketing emails. Sincerely,  A modern retail customer If we could pen a letter to the imaginary marketing Santa in...
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