It’s Beginning to Look a Lot Like … Christmas Catalogs
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Bonobos, Cuyana, Lunya: these three brands have more in common than being digital-first brands. They are joining the ranks of e-commerce retailers who are sending print catalogs this holiday season. “It’s about marrying brand, product and business simultaneously,” said Micky...
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Mattress Company Prints the Perfect Bedside Reading
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How this innovative mattress company plans to live on your nightstand, instead of on your smartphone.   Mattress company Casper, purveyors of the popular “bed in a box” design that is disrupting the traditional bedding market, has a mission that...
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Ikea and the Most Helpful Catalog in the World
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Ikea has always been known for its unique take on catalogs. The 2014 US catalog made waves by integrating smartphones into the experience through augmented reality, while the 2015 book went decidedly non-tech, saying it’s a “not an e-book; it’s...
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Why One Big Etailer is Hot on Printed Catalogs
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We are now in “the age of the customer,” and that has everything to do with a resurgence of the importance of direct mail. And for one big online brand, their printed catalog is playing a vital role in their...
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How Catalogs are Driving These Traditional Businesses
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Pinetree, a seed company, does almost all of its business online, but it’s marketing the old fashioned way – with printed direct mail catalogs.“Most of our customers get the catalog, they flip through it, they mark it up, and then...
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86% of Women 18-30 Have Done THIS with Catalogs…
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Catalogs – who really uses them anymore with all the online information available? Well, if you’re at all interested in reaching adult female consumers, you might want to consider this fact: 86% of women age 18-30 have purchased an item...
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How Land’s End Just Nailed Their New WorkWear Catalog
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Print has this incredible ability to convey important information about your brand – far beyond the mere act of putting ink on paper. Done right, a reader should get a gut reaction, an emotional affinity, for what your brand is...
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Better Than Ever – the Modern Print Catalog
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The doorstop – that’s what we called the huge “wish books” that hung around our kitchen table every holiday season. We’d pour over those pages, dog-earing the good stuff and making our lists for Christmas. Those days of 1,000-page catalogs...
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Catalogs are Smarter and Better Looking Than Ever
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Traditional direct mail catalogs have a bit of an image problem, according to the USPS. “Traditional catalogs have a reputation for being time-consuming and costly to create. That’s why retailers and e-tailers are now turning to shorter, lifestyle catalogs,” notes...
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How Smartphones Make Cataloging Better
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“[Seventy-seven percent] of smartphone owners still use catalogues to browse proving that integration of all channels is key for success.” This assertion from the folks at Catalogues4Business nicely sums up why, in this age of massive screen time, printed catalogs...
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