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Catalogs are Smarter and Better Looking Than Ever
23 February 2017|Catalog, Print
Traditional direct mail catalogs have a bit of an image problem, according to the USPS. “Traditional catalogs have a reputation for being time-consuming and costly to create. That’s why retailers and e-tailers are now turning to shorter, lifestyle catalogs,” notes...
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How Smartphones Make Cataloging Better
06 January 2017|Catalog, Print
“[Seventy-seven percent] of smartphone owners still use catalogues to browse proving that integration of all channels is key for success.” This assertion from the folks at Catalogues4Business nicely sums up why, in this age of massive screen time, printed catalogs...
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A Swing and a Miss for One Catalog
05 January 2017|Catalog, Print
Earlier this month we highlighted two companies who are doubling down on their commitment to print catalogs this year: Land’s End and Restoration Hardware. Execs from both companies talk about the importance of the catalog to drive sales, and are...
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The Thoroughly Modern Catalog
03 January 2017|Catalog, Print
Why these well-known companies are putting more resources into their “most powerful marketing tool.” Catalogs -- aren’t they old school? Not a bit. In fact, some companies are staking the bulk of their retail strategy on this thoroughly modern marketing...
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Who’s Mailing What? A Fresh Look at What Makes Catalogs Work
05 August 2016|Catalog, Print
Cataloging has evolved to fit the multi-channel customer experience. One analyst takes a closer look at what catalogers are sending out and how they’ve changed. Are you still cataloging like it’s 1999? If so, you’re missing the boat on the...
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Victoria’s Secret Ditches the Catalog; Angels Cry
23 June 2016|Catalog, Print
L Brands says the catalog needs to go; are they throwing away a hugely powerful channel? I can hear angel wings drooping from here. “The news came out a few weeks ago:  Victoria’s Secret – one of the most iconic...
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The World is Your Catalog
18 April 2016|Catalog, Print
A remarkable innovation potentially transforms every printed image into a purchase point. And brands are climbing aboard fast. Almost a century ago, the prevailing business model for newspapers changed radically, Shellie Karabell writes in Strategy + Business, as printing technology...
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Your Catalog: Much More Than a Sales Tool
14 April 2016|Advertising, Catalog, Print
In a multi-channel environment, that printed catalog has a lot of hats to wear beyond selling your stuff, according to this MCM report. “As much as things have changed, the more they have stayed the same,” writes Daniela Forte of...
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Fact Checking the Catalog Effect
24 March 2016|Catalog, Print
Not sure if your catalog’s worth the expense? Here’s one (hard) way to find out: Stop mailing it. In the face of rising postage rates and production costs, it’s easy to consider sacrificing your catalog mailing and trying an all-digital...
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Shoppability – The Next Big Magazine Metric
01 March 2016|Advertising, Apps, Catalog, Magazine, Print
The BPA is rolling out a new way to measure audience engagement and affinity, and it could be exactly what luxury print publishers are looking for. Earlier this month we wrote about the idea of “shoppability” in the magazine industry...
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