Catalog Archives - Page 6 of 9

330-308-3300

05 January 201705 January 2017|Catalog, Print

Earlier this month we highlighted two companies who are doubling down on their commitment to print catalogs this year: Land’s End and Restoration Hardware. Execs from both companies talk about the importance of the catalog to drive sales, and are...

The Thoroughly Modern Catalog

03 January 201703 January 2017|Catalog, Print

Why these well-known companies are putting more resources into their “most powerful marketing tool.” Catalogs -- aren’t they old school? Not a bit. In fact, some companies are staking the bulk of their retail strategy on this thoroughly modern marketing...

Who’s Mailing What? A Fresh Look at What Makes Catalogs Work

05 August 201605 August 2016|Catalog, Print

Cataloging has evolved to fit the multi-channel customer experience. One analyst takes a closer look at what catalogers are sending out and how they’ve changed. Are you still cataloging like it’s 1999? If so, you’re missing the boat on the...

Victoria’s Secret Ditches the Catalog; Angels Cry

23 June 201623 June 2016|Catalog, Print

L Brands says the catalog needs to go; are they throwing away a hugely powerful channel? I can hear angel wings drooping from here. “The news came out a few weeks ago: Victoria’s Secret – one of the most iconic...

The World is Your Catalog

18 April 201618 April 2016|Catalog, Print

A remarkable innovation potentially transforms every printed image into a purchase point. And brands are climbing aboard fast. Almost a century ago, the prevailing business model for newspapers changed radically, Shellie Karabell writes in Strategy + Business, as printing technology...

Your Catalog: Much More Than a Sales Tool

14 April 201614 April 2016|Advertising, Catalog, Print

In a multi-channel environment, that printed catalog has a lot of hats to wear beyond selling your stuff, according to this MCM report. “As much as things have changed, the more they have stayed the same,” writes Daniela Forte of...

Fact Checking the Catalog Effect

24 March 201624 March 2016|Catalog, Print

Not sure if your catalog’s worth the expense? Here’s one (hard) way to find out: Stop mailing it. In the face of rising postage rates and production costs, it’s easy to consider sacrificing your catalog mailing and trying an all-digital...

Shoppability – The Next Big Magazine Metric

01 March 201601 March 2016|Advertising, Apps, Catalog, Magazine, Print

The BPA is rolling out a new way to measure audience engagement and affinity, and it could be exactly what luxury print publishers are looking for. Earlier this month we wrote about the idea of “shoppability” in the magazine industry...

Porter Magazine and the “Next Level” of Fashion Publishing

23 February 201623 February 2016|Advertising, Catalog, Magazine, Marketing

How print is helping to safeguard the luxury image of one high-end retailer. “If we don’t adapt, we aren’t in the customer’s world. It’s critical that we evolve.” For some companies, this may be what they were thinking when they...

Why Catalogs? Because They Work

22 February 201622 February 2016|Catalog, Print

Want to boost your e-commerce revenues by 163%? Try a print catalog. The formula is ridiculously simple. Send a catalog, get more sales. It worked for Penney’s last year, and it’s working for other companies too. It’s not just for...

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