Here’s the Next Generation of Catalog Buyers … and it’s HUGE
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Their collective wealth could reach a whopping $24 trillion in the next couple of years, and many brands have been poised to leverage their digitally-native consumer habits. Yet according to Lisa Henthorn in Multi Channel Merchant, the current generation of...
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It’s the Most Wonderful Time … for Print Catalogs
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Dear Santa, I want a highly personalized and relevant marketing experience this holiday season. Please skip the fruitcake …. AND the marketing emails. Sincerely,  A modern retail customer If we could pen a letter to the imaginary marketing Santa in...
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Print Catalogs, Then and Now – Putting the Digital Disruption into Perspective
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Wayfair. Williams-Sonoma. Neiman Marcus. Amazon. The list of consumer brands sending beautifully printed catalogs this holiday season is impressive. And when you put the history of catalogs into proper perspective, you realize that, while print fell out of favor for...
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Print Catalogs in the Age of Amazon … Why?
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Print catalogs are still important in the age of Amazon. Says who? Well, Amazon, for one. They are sending a toy catalog for the holiday season to grab a share of the gap left by the demise of Toys ‘R...
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5 Stats To Make You a Believer in Print Catalogs
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The one thing even the most jaded marketer can agree on is that catalogs these days look nothing like their heavyweight doorstop-style volumes of their grandparent’s generation. While we saw them slimming down over the years in part to save...
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The Holidays are Coming – Is Your Catalog Mailing on Track?
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The stores are full of Halloween candy, and you know that catalog season is not far behind. For brands that market via catalogs, they’ve no doubt already put a lot of thought and work into their year-end catalog plans. Now,...
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Amazon is Printing a Toy Catalog – and I Can’t Wait for Christmas
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Amazon – the largest face of online retail today – is making a bold move in print for the upcoming holiday season. “In a drive to win the business up for grabs after the demise of Toys ‘R’ Us Inc.,...
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Smart Ways to Boost Distributor Sales with Your Catalog
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9.8 billion.  That’s how many catalogs were mailed in the U.S. last year, according to figures from the U.S. Postal Service.  “That’s impressive—but more impressive is the 23 percent increase in overall response rate, owing largely to better targeting and...
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Millennial Marketers and the Resurgence of the Catalog
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The Millennials are growing up. Loosely defined as being born between 1982 and 2002, the oldest “kids” in this bracket are now in their late 30s. As they age, they are moving up the ladder and into positions of more...
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Is Losing $100 Million Enough to Make You Change Your Mind?
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Daniel Dejan knows he’s got some skin in the game when it comes to his thoughts on print.“You might expect a paper company to tell you that print is not dead but who wants to argue with The New York...
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