Catalog Archives - Page 8 of 9

330-308-3300

26 June 201526 June 2015|Catalog, Print

The catalog – long a staple of the direct marketing industry – has undergone a significant shift in the past several years. No longer simply a listing of products available, today’s catalogs are designed to engage, inspire and tell a...

The Print Catalog that Hit the Social Big Time

25 June 201525 June 2015|Catalog, Marketing, Print

Loren Mattia knew the challenge. The social media specialist for upscale furniture brand Z Gallerie knew that her customers were heavy into social media, and to reach them she needed something really special. She also understands that shopping for furniture...

A Bold New Paradigm for Fashion Mags

07 May 201507 May 2015|Catalog, Magazine, Print

For today’s online shopper, any extra degree of separation between the buyer and the product causes carts to be abandoned….and fast. Digital consumers expect to be able to see the product and buy a product with no clunky interference. This...

Print: The Secret Weapon of Luxury Retailers

29 April 201529 April 2015|Catalog, Magazine, Print

Just over one year ago, luxury online retailer Net-a-Porter took a huge leap and launched Porter, a print magazine with shoppable content on every page. It was a logical next step in the evolution of the company, which set the...

Penney’s Reintroduces Print Catalogs; Sales Go Up

20 April 201520 April 2015|Catalog, Print

It was an iconic doorstop in many homes: The J.C. Penney “Big Book” was a wish list for families around the country, until it shut down under economic pressures in 2009. Since then, the company has gone through some serious...

Catalogers – Is FSS Shredding Your Mail?

14 April 201514 April 2015|Catalog, Print, USPS

“Catalogs are being damaged so frequently in the mail that one company has turned the problem into a new business venture,” writes D. Eadward Tree in Damaged Catalogs Spark New Business Idea. “[US Monitor] is now offering to tell its...

Growth Stalled? Try a Brand Refresh

23 March 201523 March 2015|Catalog, design

[responsive][/responsive]A stagnant brand can do more than bore your audience. It can hamper growth and kill your sales. Branding plays in increasingly important role in our multi-channel marketing environment. As your prospects decide within seconds if they want to read,...

Is the Catalog Industry at Risk of Another Meltdown?

03 March 201503 March 2015|Catalog, Print

[responsive][/responsive]We all know the story by now. Catalog mailings peaked in 2007, and took several years to rebound after the recession. By 2013 catalog mailings had climbed back to pre-recession numbers, at $11.9 billion (DMA.org stats), and catalogs are new...

Why Skymall Failed (Hint: It Wasn’t the Yeti Garden Statue)

10 February 201510 February 2015|Catalog

[responsive][/responsive]Frequent flyers have their products memorized – my favorite is the spider vacuum – but the iconic Skymall catalog has gone the way of hot meals in coach. The parent company filed for Chapter 11 last month, and the Internet...

What’s Different About Catalogs Today

10 February 201510 February 2015|Catalog

[responsive][/responsive]Most of us remember the J.C. Penney “Big Book” or the Sears catalog. Those behemoths sat, dog-eared and marked-up, for months on side tables. As kids, we cut out pictures for our letters to Santa Claus, in much the same...

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