Penney’s Reintroduces Print Catalogs; Sales Go Up
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It was an iconic doorstop in many homes: The J.C. Penney “Big Book” was a wish list for families around the country, until it shut down under economic pressures in 2009. Since then, the company has gone through some serious...
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Catalogers – Is FSS Shredding Your Mail?
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“Catalogs are being damaged so frequently in the mail that one company has turned the problem into a new business venture,” writes D. Eadward Tree in Damaged Catalogs Spark New Business Idea. “[US Monitor] is now offering to tell its...
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Growth Stalled? Try a Brand Refresh
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[responsive][/responsive]A stagnant brand can do more than bore your audience. It can hamper growth and kill your sales. Branding plays in increasingly important role in our multi-channel marketing environment. As your prospects decide within seconds if they want to read,...
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Is the Catalog Industry at Risk of Another Meltdown?
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[responsive][/responsive]We all know the story by now. Catalog mailings peaked in 2007, and took several years to rebound after the recession. By 2013 catalog mailings had climbed back to pre-recession numbers, at $11.9 billion (DMA.org stats), and catalogs are new...
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Why Skymall Failed (Hint: It Wasn’t the Yeti Garden Statue)
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[responsive][/responsive]Frequent flyers have their products memorized – my favorite is the spider vacuum – but the iconic Skymall catalog has gone the way of hot meals in coach. The parent company filed for Chapter 11 last month, and the Internet...
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What’s Different About Catalogs Today
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[responsive][/responsive]Most of us remember the J.C. Penney “Big Book” or the Sears catalog. Those behemoths sat, dog-eared and marked-up, for months on side tables. As kids, we cut out pictures for our letters to Santa Claus, in much the same...
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Catalogers, Are You Making These Big eCommerce Mistakes?
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[responsive][/responsive]We see it a lot: A company puts out a great catalog, then seriously drops the ball making the connection between the mailed piece and the ecommerce process at their website. It’s frustrating and costly, and can be avoided if...
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Should I Go Bigger? When and Why to Add Pages to Your Catalog
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[responsive][/responsive]Looking to grow your catalog sales? You can work to increase your circulation or increase your page count according to this great article by Stephen Lett in Retail Online Integration. Knowing when to increase your catalog page count – and...
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7 Things You Can Learn from an Ikea Catalog
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Maybe it’s just a home goods catalog. But perhaps it’s much, more more than that. In her article in YouTheDesigner, self-proclaimed design slave and font geek Claire Jariss Manlapas waxes poetic about the 7 lessons designers can learn from an...
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Shoppable Images A Great Opportunity to Integrate Digital with Print
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[responsive][/responsive]Online shopping is usually a bit uninspired. While some websites are using video and other distractions to introduce their new lines, the typical purchase experience involves clicking on a lot of pictures laid out in grids. It reduces online shopping...
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