The New Marketing Must? Catalogs!
|,
[responsive][/responsive]For those of us who have been around this industry a while, direct mail catalogs are considered a staple of the marketing mix. We think it’s great that many younger marketers (and companies) are “discovering” the power of catalogs to...
continue reading
The Printed Catalog: A Consumer’s Turning Point
|,
Do catalogs really work? Why, in an era when you can get practically all the information you need online, does the printed product catalog still hold a huge place in so many companies’ marketing budgets? I have a couple of...
continue reading
Catalogs are Delicious for Gourmet Retailers
|,
[responsive][/responsive]To those of us that cover this kind of news, it’s no secret that direct mail catalogs are making a comeback. We’ve seen how catalogs can drive huge ROI, and we’ve shared the stories of high end retailers launching print...
continue reading
Does On-Demand Catalog Printing Make Sense?
|,
Technology advances are driving our industry like never before. The reality is that our customers consume content in digital, electronic and print channels without giving a thought to what silo they are in. So it makes sense that technology will...
continue reading