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Catalogers, Are You Making These Big eCommerce Mistakes?
26 January 2015|Catalog, Website
[responsive][/responsive]We see it a lot: A company puts out a great catalog, then seriously drops the ball making the connection between the mailed piece and the ecommerce process at their website. It’s frustrating and costly, and can be avoided if...
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Should I Go Bigger? When and Why to Add Pages to Your Catalog
18 November 2014|Catalog
[responsive][/responsive]Looking to grow your catalog sales? You can work to increase your circulation or increase your page count according to this great article by Stephen Lett in Retail Online Integration. Knowing when to increase your catalog page count – and...
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7 Things You Can Learn from an Ikea Catalog
28 October 2014|Catalog, design
Maybe it’s just a home goods catalog. But perhaps it’s much, more more than that. In her article in YouTheDesigner, self-proclaimed design slave and font geek Claire Jariss Manlapas waxes poetic about the 7 lessons designers can learn from an...
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Shoppable Images A Great Opportunity to Integrate Digital with Print
16 September 2014|Apps, Print
[responsive][/responsive]Online shopping is usually a bit uninspired. While some websites are using video and other distractions to introduce their new lines, the typical purchase experience involves clicking on a lot of pictures laid out in grids. It reduces online shopping...
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The New Marketing Must? Catalogs!
04 September 2014|Catalog, Print
[responsive][/responsive]For those of us who have been around this industry a while, direct mail catalogs are considered a staple of the marketing mix. We think it’s great that many younger marketers (and companies) are “discovering” the power of catalogs to...
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The Printed Catalog: A Consumer’s Turning Point
21 August 2014|Catalog, Print
Do catalogs really work? Why, in an era when you can get practically all the information you need online, does the printed product catalog still hold a huge place in so many companies’ marketing budgets? I have a couple of...
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Catalogs are Delicious for Gourmet Retailers
03 July 2014|Catalog, Print
[responsive][/responsive]To those of us that cover this kind of news, it’s no secret that direct mail catalogs are making a comeback. We’ve seen how catalogs can drive huge ROI, and we’ve shared the stories of high end retailers launching print...
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Does On-Demand Catalog Printing Make Sense?
12 June 2014|Catalog, Print
Technology advances are driving our industry like never before. The reality is that our customers consume content in digital, electronic and print channels without giving a thought to what silo they are in. So it makes sense that technology will...
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