7 Things You Can Learn from an Ikea Catalog
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Maybe it’s just a home goods catalog. But perhaps it’s much, more more than that. In her article in YouTheDesigner, self-proclaimed design slave and font geek Claire Jariss Manlapas waxes poetic about the 7 lessons designers can learn from an...
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Shoppable Images A Great Opportunity to Integrate Digital with Print
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[responsive][/responsive]Online shopping is usually a bit uninspired. While some websites are using video and other distractions to introduce their new lines, the typical purchase experience involves clicking on a lot of pictures laid out in grids. It reduces online shopping...
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The New Marketing Must? Catalogs!
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[responsive][/responsive]For those of us who have been around this industry a while, direct mail catalogs are considered a staple of the marketing mix. We think it’s great that many younger marketers (and companies) are “discovering” the power of catalogs to...
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The Printed Catalog: A Consumer’s Turning Point
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Do catalogs really work? Why, in an era when you can get practically all the information you need online, does the printed product catalog still hold a huge place in so many companies’ marketing budgets? I have a couple of...
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Catalogs are Delicious for Gourmet Retailers
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[responsive][/responsive]To those of us that cover this kind of news, it’s no secret that direct mail catalogs are making a comeback. We’ve seen how catalogs can drive huge ROI, and we’ve shared the stories of high end retailers launching print...
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Does On-Demand Catalog Printing Make Sense?
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Technology advances are driving our industry like never before. The reality is that our customers consume content in digital, electronic and print channels without giving a thought to what silo they are in. So it makes sense that technology will...
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