The Looming Final Reckoning for Social Media Giants
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Industry leaders are calling 2019 a “crucial year” for social media platform, according to the recently released Reuters Institute yearly study of journalism. “Facebook, which last year changed its News Feed algorithm to promote less news content to users, has...
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Does This Book Make My Brain Look Big?
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You know that feeling you get when you close your eyes after a long day of screen time, and you can see the words, images (or, let’s face it, the candies you crushed) passing in front of  your lids? Yeah,...
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Are You Listening Like Your Brand Depends On It? Because It Does
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It’s a new year, and it’s a new frontier when it comes to marketing with content. And if your focus is on filling up the content calendar, you might be missing the point entirely. “A lot has been written and...
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Here’s the Next Generation of Catalog Buyers … and it’s HUGE
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Their collective wealth could reach a whopping $24 trillion in the next couple of years, and many brands have been poised to leverage their digitally-native consumer habits. Yet according to Lisa Henthorn in Multi Channel Merchant, the current generation of...
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Media Brands Future-proof their Print Titles
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“I don’t think anyone thinks that ad revenue is going to dramatically increase in the future.” That quote, from EVP Gregory Gatto of Bonnier Media, spells out the reality of the changing magazine  business model, according to Beth Braverman in...
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A Font for the Space Force Age
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Space is big.  No, I know space is BIG. What I mean is that space is HUGE these days. Talk of space travel, space agencies and generally epic astronomical things are all over. So it’s time we all had a...
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Digital-first Publisher Wraps Their Audience in Printed Pages
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Back in 2007 a new blog called It’s Nice That launched, dedicated to “putting something out into the world that made people feel better about themselves,” as the brand’s Alistair Hanson explains to The Stack on Monocle.  It’s Nice That...
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On the USPS, FSS and the Unending Red Ink
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Let’s say your business is in a quandary. Your internal processes are a mess, and you can’t afford to keep going the way you are or you’ll risk alienating your best customers. So you decide to raise their rates, making...
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How to Design Print Ads for Killer ROI
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As ad agency execs finally call out digital ads, advertisers are renewing their interest in print advertising. And for good reason – print offers a far more trusted platform than digital and social, and brands appreciate this sound base on...
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Four Key Things to Consider about the Rise in Branded Print
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I’ve been sharing a lot of news lately on brands that are starting their own print magazines. Many of these brands are – as we might expect – well established with plenty of name recognition, like Facebook’s print magazine Grow,...
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