May 2018 - Page 2 of 4 - Freeport Press

The Designer’s Guide to Navigating those Reality Checks

21 May 201821 May 2018|design, Print

An art director offers his advice for dealing with the inevitable speed bumps on the journey from design idea to printed reality. We’ve all been there. We have a fantastic, knock-it-out-of-the-park, show-stopping, idea for the client’s next project, and they...

A Free Font for Modern Professional Branding

19 May 201819 May 2018|design

Too stuffy. Too casual. Too … meh. Anyone who’s created business cards, resumes or personal branding campaigns knows the challenge of finding the right typeface. We might have an answer for you. This week we bring you Atzur by...

Forma – The Failed Quest for a Universal Typeface

17 May 201817 May 2018|design

Living in the age of speed-of-light technical progress, it’s hard to remember when innovation and change was slower … much slower. Yet businesses faced some of the same challenges we do now when they fail to adapt quickly enough, and...

Senate Vote Means Net Neutrality May Stay in Place … but Don’t Celebrate Yet

17 May 201817 May 2018|Digital, Publisher

I believe in doing what needs doing -- regardless of things that are out of my control. I’ve spent the last several years encouraging publishers get to work finding new business models that work, where others were wringing their hands...

Is This the End of the Agency Ad Model?

16 May 201816 May 2018|Advertising

According to Troy Young, global president of Hearst Magazines Digital Media, the traditional model of agency marketing is perilously close to extinction. In order to survive the change, agencies like his have to do a much better job of providing...

How Publishers can Unlock the Potential of their First-party Data

16 May 201816 May 2018|Advertising

Data. It’s all over the news for one very important reason -- it’s massively valuable. The recent Facebook data scandal is having global implications on the handling of third-party data. Every time I open my email there’s another email about...

Hello, Magazine Advertising, and Welcome to the 21st Century

15 May 201815 May 2018|Advertising, Magazine, Print

It’s easy to blame the fall-off of print advertising on many factors – the rise of digital platforms, changing consumer behaviors, the massive popularity of video. But there’s been a fundamental issue with magazine advertising itself – it’s hard. “Why...

Gen Z and the Increasing Importance of Trust

15 May 201815 May 2018|Print

In just two short years, they will represent 40% of all U.S. consumers, and number close to 73 million strong. Nope, they aren’t Millenials, they are Generation Z, sometimes called Millenials 2.0. And for brands that are willing and able...

Now Hear This: Podcasts that are Being Printed as Magazines

14 May 201814 May 2018|Magazine, Print

Podcasts are great; we can consume them virtually anywhere and on basically any device, so the convenience factor is huge. But the fact remains that many of us prefer to consume content in print … especially our leisure reading. And...

Got Headlines? Get Rakesly, One of This Week’s Free Fonts

11 May 201811 May 2018|design

A few months back we presented a great font in the grotesque category, a design style that’s straight and uniform rather than inspired by calligraphy. This week, we’ve got another one for you. Rakesly by Typodermic Fonts Inc. is a...

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