How Do We Engage with Cross-Platform Magazines?
|, , ,
With magazines appearing in so many formats lately -- traditional print, web-based and app -- the question on most publishers’ minds is “which format works best to engage my audience?” To answer that question, IPC Media commissioned a survey of...
continue reading
Digital Publishers Face Tough Road to Success in App Store
|,
Calling the promise of an egalitarian newsstand “probably always a bit naïve,” D.B. Hebbard gives his take on the current state of the digital newsstand in his article in Talking New Media. And pay for play is the new name...
continue reading