August 2019 - Page 3 of 3 - Freeport Press

Boldly Spread Peace with our Free Font Friday Pick

09 August 201909 August 2019|design

“A peaceful free font for a better world.” That’s how the designers of Peace Sans describe this free font. Designer Sergey Ryadovoy and Art Director Ivan Gladkikh created a font with beautiful, bold curves that makes its presence felt. It’s...

A Designer’s Take on Print as a “More Precious Thing”

08 August 201908 August 2019|design, Print

If you subscribe to the signaling theory of marketing, you realize that your actions as a brand speak volumes about your business. “Almost every element of marketing sends a signal,” writes Patrick Strother of Strother Communications Group. “If you simply...

Google Decreed, and a Third of News Publishers Now Have No Viable Paywall

07 August 201907 August 2019|Digital

It’s been not quite a week since Google basically demolished publisher paywall models by “closing a loophole” that allows publishers to see when site visitors are using an incognito browser. They gave publishers a two-week notice last month, and the...

Finally, a Quorum at the USPS Board of Governors

06 August 201906 August 2019|USPS

It’s happened, for the first time in almost five years. The Postal Service has enough members on its Board of Governors to reach a quorum. And that’s good news for an organization badly in need of urgent reform. According to...

Do Digital Brands Need Catalogs? We Can Stop Asking that Question Now

05 August 201905 August 2019|Catalog, Print

For brands that use social media and other online sales funnels, the actual products or services they are promoting is just the tip of the iceberg, according to Sarah S writing for Hansel Group Marketing. “What you’re actually day-trading on...

Minimalism Meets Strength in this Week’s Free Fonts

02 August 201902 August 2019|design

Strength and clarity. That’s the overriding impression we get from this week’s free fonts. First up is Metropolis, a modern, geometric sans serif typeface that stands firm. Designed by Chris Simpson, it’s a minimalist font that’s missing nothing in the...

David vs. Goliath in the Magazine Industry … Our Money’s on the Niche

01 August 201901 August 2019|Magazine, Print

The swing to niche continues in the magazine industry, as smaller, interest-based magazines find passionate, like-minded readers. And according to James Somerton writing in Innova, there are some key reasons why niche is the new normal. “One of the biggest...

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