Is Your Publication Coffee Table Worthy?
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https://www.economist.com Social signaling – we all do it to some extent. Some of us post on Facebook about their last vacation. Others sport the latest shoe style or sneaker brand. Others wear their social signal on their wrist, casually flashing...
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Time for Some Schooling around Paper, Kids, and the Environment
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Parents and kids prefer paper for learning; that much is clear when you look at the results of this year’s Paper and Productivity Learning report, based on the answers of more than 3,000 parents of school-aged children in Canada and...
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Gimme One … Two … Three … Reasons to Market in Print
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“Give me one good reason why I should market in print.” Anyone selling marketing and advertising services … either as ad sales or just selling the idea to your boss … has probably heard this challenge, in some form. And...
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Vintage or Retro – Take Your Pick with these Free Fonts
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For some people, throwback means funky retro. For others, it’s soft vintage. Either way, you’ve got some great design options. Take Brownhill Script, for example. Made of soft strokes, this beautiful script font by Faisal Tanjung is perfect for branding,...
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Kids and Screen Time — The Dangers are Real
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“Don’t sit so close to the TV … you’ll ruin your eyes.” That was the mantra a lot of us heard growing up, as kids were plunked down in front of the TV so our parents could get some peace....
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Just One in Five Consumers Say They Trust Sponsored Content
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It’s been a while since we’ve talked about native ads, aka sponsored content. It was big news a few years ago as publishers were searching for new revenue models. Back in 2016, the Content Marketing Institute’s Joe Pulizzi shared his...
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Just One in Five Consumers Say They Trust Sponsored Content
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It’s been a while since we’ve talked about native ads, aka sponsored content. It was big news a few years ago as publishers were searching for new revenue models. Back in 2016, the Content Marketing Institute’s Joe Pulizzi shared his...
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Is Instagram About to Pull the Plug on the Fake Influencer Industry?
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Instagram made a change and pretty much broke the internet. The social platform owned by Facebook has been running a trial in Canada since May that hides the number of “likes” from the public. Last month, they announced they would...
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Quality Attention – The One Thing Vanity Metrics Can’t Win You
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How many clicks? How many likes? How many shares? You’ve heard those questions asked; maybe you even ask them yourself as you try to understand if your marketing is “working.” Not only are you asking the wrong questions; this compulsion...
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Go Ahead and Love Paper …. Your Audience Does
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Most of us are cognizant of the need to protect our environment. And most of us do things every day with this in mind … maybe we recycle, or turn down the water heater just a few degrees, or keep...
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