Ad Wars: The Latest Salvo in the Search for Meaningful Circulation Figures
|, ,
[responsive][/responsive]The magazine industry -- and in particular that portion of the industry looking to leverage the influence of digital readership – just got a stern warning shot across the bow. “MediaVest, an influential media-buying agency with clients including Coca-Cola, has...
continue reading
Print as the Platform for Creativity in Advertising
|, ,
[responsive][/responsive] It’s #TBT, so we thought we’d revisit a terrific article from last spring, “If Print Dies It’s the End of Creativity in Advertising” by Simon Greasey. In his piece, he gathers thoughts from four of the world’s top designers...
continue reading
Print Magazine Ads Looking Sweet to More Brands
|, ,
[responsive][/responsive]In the first three quarters of this year, there were 8.9% more brands advertising in national consumer magazines than in that same period last year. “Across 177 national consumer magazines, the number of brands advertising January-September, 2014 increased by 8.9%...
continue reading
UK Magazine Ad Spend Predicted to Rise in 2015
|,
[responsive][/responsive]Following several years of declining ad spend, the positive forecast for 2015 is welcome news to the UK magazine industry. “Advertising expenditure in magazine brands dipped 6.7% year-on-year in Q2 2014 to £254m, according to the latest data from the...
continue reading
Apple Watch Makes Its Media Debut… in Print 
|,
[responsive][/responsive]The Apple Watch makes its inaugural media appearance next month, “gracing the cover of Vogue China,” according to Mark Bergen in Advertising Age, with a cover shot that makes the watch look like an absolute must-have. “Vogue China is following...
continue reading
Print Media is Critical for Retailers, Says Nielsen
|, ,
[responsive][/responsive]As consumers engage with brands via more digital touchpoints than ever, print still remains a critical part of retailers overall marketing strategy. In fact, it’s so important that 7 out of 10 retailers call their print materials and ads “critical,”...
continue reading
The Problem with Digital Advertising: It’s Cheap
|,
[responsive][/responsive]Publishers were right to be alarmed when digital advertising first came onto the scene. The publisher already viewed advertising as powerful, engaging — and expensive. Advertisers expected huge value from their ad budgets, and they got it from the quality...
continue reading
Moody’s Report As Seen By Darwin
|, ,
[responsive][/responsive]Ad revenues are down, digital subscriptions are leveling out and the magazine industry looks pretty bleak, according to credit ratings service Moody’s. But what are we really seeing? “Our outlook for the US Newspapers and Magazines sector is negative,” the...
continue reading
Industry Expert Warns Against Native Advertising
|
[responsive][/responsive] Everybody’s doing it, so it must be good, right? Not so much, according to one industry heavy hitter. It may be a media credibility crisis in the making, or worse. “Brands investing in native advertising are embarking on an...
continue reading
Nothing Sacred: 11 Magazines to Run Fake Covers for NBC          
|,
[responsive][/responsive]“The Blacklist” is a breakout hit for NBC and its star, James Spader. And to further cement its popularity, NBC has convinced at least 11 major magazines to run fake covers on their upcoming issues. “Starting this week, magazines like...
continue reading