Advertising Archives - Page 25 of 28

330-308-3300

Madison Market a Good One for Print Magazines

26 May 201526 May 2015|Advertising, Magazine, Print

Mike Kornemann knows his market. And he knows that a majority of his readers are bullish on print magazines. “When…Kornemann speaks to classes at places like the Madison Media Institute, he always asks how many of the students read magazines,”...

How Magazines Have Turned Over a New Leaf

19 May 201519 May 2015|Advertising, Magazine, Marketing

Spend 30 years in the magazine media business and you'll tend to learn a thing or two. Tom Bureau of Immediate Media isn’t shy about laying it out as he sees it. “Yes, magazine media brands are seeing print circulations...

Magazine Publishers Sell Magazines – Not Content

13 May 201513 May 2015|Advertising, Magazine, Publisher

As magazine publishers have made the transition to magazine media brands, something seems to have gotten lost in translation. We’ve lived through the contracted ad spending during the recent recession, which made publishers look to other avenues for revenue. But...

What Part of “Don’t Deceive Your Readers” Aren’t We Getting?

12 May 201512 May 2015|Advertising, advertorial, content

[responsive][/responsive]Sixty-three percent of Association of ANA members surveyed reported that they plan to “increase their spending on native advertising this year,” according to Lucia Moses in Digiday. This, in spite of the fact that “…earlier studies have shown people often can’t distinguish...

Key Takeaways on the State of Print Ads

11 May 201511 May 2015|Advertising, Print

The American Marketing Association has a message for publishers: print remains a solid top-of-funnel channel, maybe even more so now that readership has declined in recent years. “Print circulations are down, but in many cases that means that publications’ readership...

Viewability a Huge Headache for Mobile Advertisers

29 April 201529 April 2015|Advertising, Mobile

Interested in buying ads that are never seen? Clearly, the answer is no, and viewability issues on desktop computers are a known challenge to the industry. In fact, a study last year showed that digital marketers are getting ripped off, with...

AT&T Case Study: Print ROI Four Times that of TV

28 April 201528 April 2015|Advertising, Print

You can’t argue with the numbers. The Mobile Marketing Association recently published the results of an AT&T campaign for the company’s Moto X smartphones, and the results are clear. According to Guy Consterdine in FIPP, “magazines should be allocated a...

Blurred Lines Now Official per ASME

22 April 201522 April 2015|Advertising, Magazine

Calling their new guidelines more “compass” than “map,” the American Society of Magazine Editors has overhauled the rules that define editorial integrity. “Unlike the old guidelines, where discouraging cover ads was the first item on the list, now there's no...

Advertorials and the Ovaltine Effect

21 April 201521 April 2015|Advertising, publishing

I remember the first time I realized that what I was reading was an advertorial – although I had no idea at the time (I was maybe 17?) that this sort of “thing” had a name. I felt a lot...

Tide Turning for Print Ads?

08 April 201508 April 2015|Advertising, Print

[responsive][/responsive]In an industry where huge agencies direct massive amounts of advertising spend, one man or woman’s opinion can have dramatic implications. So we were pleasantly surprised to read this comment from Martin Sorrell, head at media-buying behemoth WWP. “There is...

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