Advertising Archives - Page 23 of 28

330-308-3300

The Magazine is Dead: Long Live the Magazine!

24 August 201524 August 2015|Advertising, content, Magazine, Print

From Mr. Magazine’s mouth to your ears: the “death of print club” has closed up shop. “Every major media company in the United States has launched at least one new magazine (Time Inc. is the only exception, but has been...

So This is How to Get Their Attention

24 August 201524 August 2015|Advertising, Print

Pardon the hyperbole, but we are about to blow your mind with this little known and surprisingly simple fact. People are paying more attention to print ads now than they did in 2008. Not only are they seeing the ads,...

Advertising is Dead, for Realsies

18 August 201518 August 2015|Advertising

In 1984, the iconic Apple ad during the Superbowl promised that everything would be different. Ten years later, Wired asked the poignant question “Is Advertising Dead?” Twenty years on, and not only has Apple and the rest of the tech...

Put A Ring On It…Print Ads Still Engage

13 August 201513 August 2015|Advertising, Magazine, Print

A few days ago we published an article on the weird science behind ad effectiveness, and got great feedback. (It seems our readers like to know the facts about digital and print engagement.) So today we follow up with more...

Ad Blocking Billions: What’s Really at Stake

12 August 201512 August 2015|Advertising

We fast forward through the commercials, watch advert-free streaming TV, and pay a small fee for ad-free radio. Why should the content on our mobile devices be any different? As consumers wrap their head around just how much mobile ad...

That Bloated Mobile Feeling

12 August 201512 August 2015|Advertising, Mobile

[responsive][/responsive] Before (left) - with ads, After (right) - without ads & bloat It won’t be long now. The ad blocking revolution is getting closer by the day. What it means for the industry continues to be the subject of...

The Weird Science Behind Ad Effectiveness

10 August 201510 August 2015|Advertising, Digital, Print

Scientific research gives us new cold, hard facts on how human brains interact with advertising…and digital marketers may be in for a surprise. One thing the digital revolution has taught us is that digital advertising is not the magic bullet...

The Ad Blocking Revolution is Only Months Away

03 August 201503 August 2015|Advertising, Digital

Charles Arthur has an interesting take on what could happen this fall when Apple releases iOS 9 with the ability to use adblockers next month. Arthur notes that “websites are getting overloaded with ads, beacons, trackers and scripts that are...

Advertisers Leaving Money on the Table

30 July 201530 July 2015|Advertising, Magazine

This spring we noted an AT&T case study that found print had four times the ROI of TV. At the time, FIPPs’ Guy Consterdine advised that “magazines should be allocated a higher share of the advertising budget than they usually receive,”...

Since when is Fast, Cheap and Easy a Good Thing?

29 July 201529 July 2015|Advertising, Digital

It’s cheap; it’s quick; and it’s easy. Those are definitely three “benefits” of digital advertising that have been bandied about in the last 10 years of the digital age. Yet, as Andy Mackinson writes in LinkedIn, “appealing as ‘quick, easy...

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2127 Reiser Ave. SE
New Philadelphia, OH 44663
Tel: 330.308.3300

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121 W. Main Street
Freeport, OH 43973
Tel: 330.663.7275

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