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Publishers Take on the Digital Ad Nightmare
22 December 2015|Advertising, Digital
The digital ad disruption of 2015 makes us hopeful for improvements in 2016; it looks like some publishers are coming back to their senses. Quality over quantity: If the digital ad disruption of the past several months has taught publishers...
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Can Native Ads Survive the Blockade?
17 December 2015|Advertising, Digital, publishing
As consumers race to bar digital intrusion, where does that leave brands and their sponsored content? A word of warning to publishers. The debate around native advertising and its future continues to swirl in the industry, with the practice being...
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Digital Ad Disruption at Def Con 9
14 December 2015|Advertising, Digital
With an estimated one in three consumers expected to start using ad blocking software in the next three months, the problem just got massive. “On a scale of one to ten, my concern is at a level eight or nine...
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7 Rock Solid Reasons to Advertise in Magazines
04 December 2015|Advertising, Magazine, Print
Advertising in print magazines in still one of the most effective ways to build your brand. Period. It’s the dawn of the post-ad digital world. As marketers come to understand that digital advertising is not the miracle cure is was...
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The Dawn of the Post-Ad Digital World
18 November 2015|Advertising, Digital
Digital advertisers are forced to reckon with technology disrupting their technology. Ad blocking technology is here. You can blame it on the advertisers, the blocking developers, or an ethically challenged viewing audience all you wish, but if you make money...
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How One Millennial Really Feels About Direct Mail
12 November 2015|Advertising, Print
Raised on electronic devices, digital natives show a surprising affinity for “real” mail. Unlike digital ads (she calls them intrusive and annoying), direct mail is personal but not “in a creepy way,” says Jordan Alfonso, a well-connected Millennial writing in...
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He’s Dead, Jim. Or Is He?
11 November 2015|Advertising, Magazine
An ad sales pro gives six great tips for breathing life back into a dead advertising lead. The call went great, and they asked for a proposal. You put a fantastic package together, send it off and then…crickets. When it...
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Shouting into the Wind
04 November 2015|Advertising, Digital, Magazine
Why brands need to stop shout and start engaging with their audience on more human terms. It seems like a definition of digital insanity. Online ads are getting lower and lower response rates. But instead of prompting advertisers to take...
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Fixing the Digital Ad Fiasco
29 October 2015|Advertising, Digital
Regardless of who’s to blame for the mega-billion dollar ad blocking meltdown, it’s on publishers to fix it for their readers. “When the new iOS released, the most popular paid app in the App Store was an ad blocker.” That...
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Can a Magazine Improve Your Well-being?
27 October 2015|Advertising, Magazine, Print
One organization takes a deeper look at what people want out of life, and how content can help provide that. Brands are caught in a vicious cycle. They need their customer base to hear them just at the time when...
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