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Brands and Bedtime Stories
02 February 2016|Advertising, Print
How retailers are getting really good at understanding their audience and when to pull them in with good storytelling. For many in our industry, the drop in ad page sales signals an overall decline in the magazine industry. For others,...
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Money Matters: Where Publishers See it Coming and Going This Year
28 January 2016|Advertising, Apps, Digital, Magazine, Print, publishing
Publishing industry executives share their thoughts on where they’ll invest this year, and where they expect to see gains.At the end of last year, the folks at Publishing Executive surveyed their readership to see where they plan to invest, and...
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Print Drives More Shoppers than Social or Mobile ads
26 January 2016|Advertising, Catalog, Print
What types of campaigns are most likely to drive in foot traffic? Print gets it done, ranking #2 overall. Timetrades’ 2016 State of Retail Report contains some surprises for marketers who are leaning heavily on social and mobile advertising. “Special...
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Tech Didn’t Kill Advertising; Advertisers Did
19 January 2016|Advertising, Digital
The digital advertising meltdown is a clear beacon to an industry that is being reckless with their technical capabilities. The advertising industry as a whole has been incredibly reckless with digital ad technology, according to Adam Kleinberg in AdAge. He...
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Ad Age’s Hot Button Issues for 2016
13 January 2016|Advertising
What’s keeping marketing and ad execs awake at night? Their answers are straightforward and surprising. Interruption, disruption, disconnection and discontent -- the challenges facing the marketing and advertising industry as we head into this new year are heady. Advertising Age...
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10 Reasons Why Magazine Ads Are Great at Selling Books
13 January 2016|Advertising, Magazine, Print
For book publishers seeking credibility, repetition, and a closer connection with their target buyers, the benefits of print ads may make all the difference. Book publishers – whether the traditional or self-published variety – are once again realizing something about...
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Why Media Brands are Terrified of Facebook
06 January 2016|Advertising, Marketing, Social Media
“I think we’re going to see a lot of old media brands do a lot of embarrassing things in an effort to drive clicks back to their websites from Facebook.” There’s no escaping the truth: Facebook had an epic year,...
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What 2015 Taught Us About Ad Blocking
06 January 2016|Advertising, Digital
It’s not new technology, but 2015 was the year ad blocking became front page news. Here’s what we learned this year about it. If you’re young, male, tech-literate and an online gamer, odds are you’ve been using ad blocking technology...
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What Publishers Need to Know About Ad Sales and Content in 2016
04 January 2016|Advertising, Magazine, Marketing
Publishing Executive Magazine kept a close eye on ad trends this year. What they learned could be critical to your business. 2015 was a year of trial and error, watching and learning for many of us in the industry, as...
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Is the FTC About Smack Down Native Ads?
30 December 2015|Advertising, Digital
In the wake of rising ad blocking, publishers are looking to native ads as revenue solutions. But the FTC has a stern warning…and enforcement is likely not far behind. As consumers regain control of their devices by installing ad blocking...
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