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Ex-agency Man Calls Ad Industry “Delusional”
19 April 2016|Advertising, Marketing
“Marketers are from Mars. Consumers are from New Jersey.” ~ Bob Hoffman The ad industry is suffering from three major delusions, according Bob Hoffmann, former owner of the Hoffman/Lewis agency and now an outspoken critic of current ad practices. According...
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Your Catalog: Much More Than a Sales Tool
14 April 2016|Advertising, Catalog, Print
In a multi-channel environment, that printed catalog has a lot of hats to wear beyond selling your stuff, according to this MCM report. “As much as things have changed, the more they have stayed the same,” writes Daniela Forte of...
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The Web of Disruption or a Branded Environment? A Publisher’s Choice
13 April 2016|Advertising, Digital, Marketing
Today’s Internet is a disruptive experience that serves no one:  not the user, not the content creator, not the publisher, and especially not the advertiser, who’s getting the worst deal of all. The editors of MediaLife want to make one...
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Print Adverts Rock in the European Union
07 April 2016|Advertising, Print
Top advertisers in the major EU markets spend up to one-third of their budget on print. Brilliant! The Europeans seem to have a high affinity for print, and that preference plays out in the ad market: Recent data analysis shows...
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Digital Dysfunction and the Broken Ad Industry
06 April 2016|Advertising, content, Digital
The “mortgage-backed securities” equivalent in the shady digital ad game means advertisers are getting minuscule returns on their investment. Can it be fixed? According to recent research, marketers are pouring their dollars into internet advertising at a rate that is...
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The Digital Disconnect from Reality
22 March 2016|Advertising, Digital, Print
Not feeling real? You’re not alone. Scientists are studying the all-too-real sense of disconnect in a digital-heavy life. Is Facebook making us lonely? Are we losing our connection to nature? Is social media destroying our real relationships? These are just...
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Vogue’s the Winner in March Ad Count
03 March 2016|Advertising, Magazine, Print
The fashion industry reports higher ad page counts this year for the important March issues. “March is the second-most important month behind September for fashion magazines in terms of print advertising revenue — and this year was no exception,” writes...
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Shoppability – The Next Big Magazine Metric
01 March 2016|Advertising, Apps, Catalog, Magazine, Print
The BPA is rolling out a new way to measure audience engagement and affinity, and it could be exactly what luxury print publishers are looking for. Earlier this month we wrote about the idea of “shoppability” in the magazine industry...
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Century-old Advice Still Rings True
25 February 2016|Advertising, Print
Some 100-year-old guidance on print advertising strategy that’s still timely today. Imagine you own a business owner in 1916, a hundred years ago. No banner ads, no websites, no social media…just good old print advertising was your way to connect...
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How to Defy the Odds and Attract Print Advertisers
24 February 2016|Advertising, Magazine, Print
Publishers need to understand that it’s ultimately the readers you attract that compels a brand to invest in your print ads. The success of Garden & Gun has a lot to teach us.  As we reported earlier this month, the...
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