The fashion industry reports higher ad page counts this year for the important March issues.
“March is the second-most important month behind September for fashion magazines in terms of print advertising revenue — and this year was no exception,” writes Alexandra Steigrad in WWD.
“This March, Condé Nast’s Vogue led the group with 405 ad pages, followed by Hearst’s Harper’s Bazaar, which amassed 336 advertising pages.”
Third place was Elle, followed by InStyle, W, Marie Claire, then Glamour.
Interesting to note, the industry as a whole no longer reports ad page numbers as they used to, after the Association of Magazine Media changed their reporting in their 360 index. WWD took it on themselves to do those counts, and we’re glad they did.
To be sure, there is some variation in ad counts based on regional differences and polybag ad booklets, Steigrad notes. Their count was based on newsstand counts, and it does appear that Vogue is up this year over last.
It’s tough to know exactly where they all rank relative to last year, because of the changes in reporting. “While those numbers do not reflect an apples-to-apples comparison with this year’s tally, they do provide some insight into the race for pages among the top fashion titles.”
One thing is clear though. In the fashion industry, advertisers still love print and demand to be seen there.