Rand Fishkin Call Out the Rot in Digital Ad Land
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Rand Fishkin is a familiar name to anyone who follows SEO and the power of original content. Fishkin rose to prominence in content circles as the head of SEO firm Moz;  he’s now a co-founder at audience intelligence firm SparkToro....
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Welcome to Digital Ad Payola, 2021 Style
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What’s scarcer than toilet paper in a mobbed Costco during a lockdown? Logic … or at least it seems that way when you consider the current thinking around ad fraud.   The scope of digital ad fraud is truly bonkers,...
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BoSacks’ Annual New Year’s Message Resonates with Hope and Light
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Seems Lois Lane and BoSacks have something in common. Both are convinced that no matter how dark it may seem at the moment, the light will return, and those who see the darkness for what it is will see new...
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Travel and Tourism Ad Market Expected to Rebound More Quickly than Most
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No huge surprise here — the ad market industry will feel long-term effects of the pandemic, according to Rob Williams writing in Publishing Insider. “The researcher predicts global ad spending on newspapers will be little changed — $9.8 billion in...
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And Now, a Word about the Other Pandemic … Online Ad Fraud is Bonkers
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In the midst of <<all this>>, it might be easy to overlook the other pandemic escalating right under our noses. According to a new white paper from AdAge and Spider Labs, ad fraud is stealing 20% of the $66 billion...
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Politicians Helped Soften the Blow for Ad Industry
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The advertising industry had a massive influx of cash these last few months thanks to politicians. No, it wasn’t an industry bailout, but an estimated $12-14 billion in campaign spending. That, plus a spike in e-commerce thanks to shoppers stuck...
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When Times Get Tough, the Tough Get Advertising
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Saatchi & Saatchi Jeremy Sinclair has been a fixture in the UK ad industry since 1970, when he joined Saatchi & Saatchi the year the iconic firm was founded. Over his 50 years in the industry, he has been associated...
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Hope, Not Drama, from Ad Industry’s Rising Stars
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The year that never ends has been relentless. In the highly competitive ad game in particular, things have been tougher than usual for the industry’s younger generation. So it’s absolutely great to hear from some of the creatives included in...
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Apple’s ITP and Your First-party Customer Data
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It’s been three years since Apple launched Safari’s Intelligent Tracking Prevention (ITP) feature, slamming down the lid on the digital cookie jar. "In 2017, Apple released Intelligent Tracking Prevention (ITP) to protect the privacy of Safari users,” explains Michael Yeon...
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Ad Industry Bracing for a Long Road Ahead
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In case you were thinking ad revenues might come roaring back any time soon, it’s time for a bit of a reality check. “While free money is being given away through economic stimulus schemes, it isn’t being spent,” writes Seb...
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