The Skinny on Print in 2015
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When you compare persuasion metrics, looks like print’s still got it going on. When it comes to brand boosting and fostering purchase intent, you can’t beat print. So says recent findings from the Print Campaign Analysis conducted by Milward Brown....
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Exposing the Digital Ad Unicorn
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Forbes reveals why the “perfectly targeted ads” promised by the Web are a myth. A decade ago, digital search and display ads promised an inexpensive and fast way to reach the kind of mass market-size audiences that only TV could...
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The Digital Ad Battle Gets Dangerous
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“Listen, Little Boy, in this business there’s only one law you gotta follow to keep out of trouble: Do it first, do it yourself, and keep on doing it.” ~ Tony Camonte in ScarfaceCaribbean and South Pacific cell carrier Digicel...
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Yes, Mobile Ad Blocking is Good for (Almost) Everyone
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There’s an interesting conundrum in the world of mobile advertising that’s not getting much attention in the recent spate of news on Apple’s ad blocking interface. “What's remarkable and timely about enabling ad-blocking on mobile is that it collides with...
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Print Called “Effortless” Environment for Luxury Marketers
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WSJ Magazine sees higher ad page numbers for their September issues. Print’s detractors will often say that the tangible benefits of reading in print are largely over-romanticized and not solid reasons for advertising there. But according to one publisher, this...
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Scarcity over Scale – When Size Doesn’t Matter
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Two publishers explain why mass market is not the value proposition that their advertisers are looking for. “When anyone can buy traffic, what value does the marketer get from that? And what is unique about that audience?” Breaking Media’s CEO...
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Advertising’s Existential Moment
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“Even with the decline in print, magazine media—that is, brands with multiple channels—are holding their own or even growing advertising despite the tough climate. They are getting out in front of each new digital challenge. And by doing so, they...
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Don’t Blame Us for Ad Blocking, Says Developer
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“Brands and publishers need to ‘be thoughtful’ with ads on the mobile web, or else face mutiny from smartphone users installing ad-blockers en masse.” That’s the sentiment being credited to Dean Murphy, developer of a technology that’s set to make...
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Nissan Exec on One Big Mistake Marketers Make
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[responsive][/responsive]Relevance is defined as “the condition of being connected with the matter at hand.” (Dictionary.com) When we talk about magazines and other print media and their relevance, we have to think in terms of that connection – not just to...
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The Ethics of Ad Blocking
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Why did I feel a pang of guilt when I beefed up my ad blocking software? I make a living in the published content business, and ads are vital to what we do here. I’ve read the predictions of pending...
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