Advertising Archives - Page 24 of 28

330-308-3300

Why Digital Ads are Losing Value at an Alarming Rate

28 July 201528 July 2015|Advertising, Digital, Magazine, Print

Matthew Ingram, writing in Fortune, waxes nostalgic for a moment in a recent article. “Back in the good old days of traditional media, advertisers and publishers were the best of friends. Publishers of newspapers and magazines and other things enjoyed...

Apple Advertisers Treading with Caution

23 July 201523 July 2015|Advertising, Apps

This year’s shiny big thing, the Apple Watch, may be lackluster in the sales department, but it has advertisers talking about entirely new ways to connect with customers in that tiny, personal space on one’s arm. “Because of the razor-thin...

95 Brilliant Examples of Print Advertising

17 July 201517 July 2015|Advertising, design

“In these days of viral videos, it’s easy to overlook the art of print ads, but it’s as relevant and powerful as ever,” writes Lucien Moons. As he notes, print ads remain a powerful medium for expression, attention and engagement....

Falling Victim to Scale

16 July 201516 July 2015|Advertising

"Traditionally media businesses wanted scale because they wanted to influence as many people as possible...and because they wanted to build advertising businesses and advertisers wanted scale. "Certainly some publishers that started out with a very targeted focus had to grow...

The Competitive Advantage of Creative Genius

24 June 201524 June 2015|Advertising

Magazines have a keen edge over other forms of media when it comes to creativity and advertising. According to Sue Todd of Magentic, “Publishers have always cared about great content and strong advertising creative plays a significant part in this....

Irony at Apple in Viral Ad Patent

24 June 201524 June 2015|Advertising, Digital, Mobile

In April, we told you about Facebook's patent application to create a new kind of ad exchange for digital content. This month, FB and Apple both announced partnerships to host news media content that has traditionally run on publisher channels....

An Ad by Any Other Name…

23 June 201523 June 2015|Advertising

Published, sponsored or presented by, it’s all the same: content that appears as part of a paid placement is advertising. Yet many industry execs take issue with the term “ad,” saying it’s not an accurate description. “Publishing executives uniformly disagree...

FTC Warns Publishers: You’re Liable

18 June 201518 June 2015|Advertising

In an attempt to curb potentially deceitful publishing, the Federal Trade Commission (FTC) issued a stern warning to publishers on native advertising and sponsored content. At risk of FTC sanctions is the growing number of publishers that are acting more...

Apple’s Support of Ad Blocking Shocks Industry

15 June 201515 June 2015|Advertising, Digital, Print, Website

Buried in the fine print at last week’s Apple developer conference (WWDC) was some industry-shaking news: The next version of iOS will let users block ads on their iPhones and iPads. “What this means is, when iOS 9 launches in...

Print Won’t Kick You Off Your Own Couch

27 May 201527 May 2015|Advertising, Magazine, Print

It’s no secret that a slew of online companies are printing magazines now. And the reasons behind each brand’s decision are as varied as the magazines themselves. According to Piet van Niekerk in Print Power, for some brands it’s about...

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New Philadelphia, OH 44663
Tel: 330.308.3300

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