Marketing Archives - Page 12 of 12

330-308-3300

26 September 201426 September 2014|content, Marketing

Content marketing is one of those terms bandied about so often it’s easy to gloss over what it really means. Joshua Steimle in Forbes is aiming to clear up the mystery, citing Content Marketing Institute’s definition: “Content marketing is a...

The Gen Z Marketing Blowback

14 August 201414 August 2014|Marketing

To Generation Z, the kids who are now from age 5 to 19, digital technology is as ordinary as electricity is to the rest of us. First-day-of-school selfies are a thing, and kids consider technology to be their “virtual playground,”...

The Politics of Direct Mail

12 August 201412 August 2014|Marketing, USPS

[responsive][/responsive] So Al Gore helped make Blackberrying a “thing” and Obama is often considered our first “digitally grass roots” president, but when it comes to getting out the vote, campaign managers are still banking on direct mail. “Campaigns, party committees...

A Digital Casualty at the New York Times

28 July 201428 July 2014|Digital, Marketing, Print

“We are sponges and we live in a world where the fire hose is always on. “ So says David Carr in the NYTimes.com in speaking of the “media juggernaut” we are all riding that has supposedly left print behind...

B2B Media Revenue up Nearly 5%

19 July 201419 July 2014|Advertising, Marketing, publishing

The first quarter BIN 2014 reports are out from the Association of Business Information and Media Companies (ABM) and the news is good for B2B media companies and publishers according to this article in Publishing Executive. “ABM's report finds that overall...

Leverage Print Technology to Boost Ad Sales

14 July 201426 August 2021|Magazine, Marketing, Print

When you think of advances in advertising technology, print might not be the first medium that comes to mind. “At first glance, a printed magazine seems simple -- too simple to be worth discussing in an issue focused on publishing...

Publishers: What’s in your Digital Marketing Toolbox?

10 July 201426 August 2021|Digital, Marketing

What the most important elements to a successful digital marketing initiative? Diana Landau of Niche Media interviewed marketing expert Rebecca Sterner for her ideas on what works and what trends to watch. While digital marketing has surely brought some new...

Got Data? Get Results with Marketing Automation

01 July 201401 July 2014|Digital, Marketing

The magazine industry is showing remarkable resilience after the dust-up of the past several years. Industry stats are showing, and predicting, growth in both the overall value of the global magazine market and in ad presence, according to an article...

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