Marketing Archives - Page 10 of 12

330-308-3300

7 Reasons Magazines Belong in Your Media Plan

20 February 201520 February 2015|Magazine, Marketing, Print

[responsive][/responsive]Can magazines play an effective part of my marketing campaign? This question is being asked in marketing blogs and industry events and the answer is ringing back with a big “yes.” As luxury retailers and digital commerce sites launch in...

Barney Goes Print; Fashionistas Will Go Wild

19 February 201519 February 2015|Magazine, Marketing, Print

[responsive][/responsive]Yet again, a high end fashion retailer is launching a print title, based on the success of their online editorial experience. “[Barneys New York] announced Thursday that its popular, shop-able editorial site, The Window, will debut as a seasonal print...

Why App Publishers May Need to Think Differently

18 February 201518 February 2015|Apps, Marketing

[responsive][/responsive]Do you publish an app for your business, brand or service? If so, “5 key app store trends” from Thea Selby is a must-read. Understanding the stats is critical to fine tuning your app publishing plans. In a nutshell --...

Print: It Just Won’t Die for Marketers

17 February 201517 February 2015|Marketing, Print

[responsive][/responsive]It’s been poked and prodded, dissected and dismantled. It’s been knocked about and pushed aside by a ravenous digital marketing frenzy. The printing industry has seen a heavy share of plant closings and mergers, while customers have scaled back in...

What One Print Junky Says About Her Favorite Medium

13 February 201513 February 2015|Marketing, Print

[responsive][/responsive]Tini Alexander is a print junkie. Her blog, Dreaming in CMYK, is a testimony to the deliciousness of the four-color printing process, and she has a self-professed obsession with the medium. So, when she gives us her Top 5 Reasons...

The Slow Marketing Movement in 2015

16 January 201516 January 2015|Marketing

In our business we work with a lot of magazine people: writers, editors and artists who work weeks and months out on the stories they create. They take the time to dig deep and gain insights, providing their readers with...

MailChimp or Constant Contact – Does It Matter?

14 January 201514 January 2015|Marketing, Website

[responsive][/responsive] It’s not exactly an epic battle, but for businesses trying to decide on an email marketing solution the choice can be tricky. So, which is it? MailChimp, with its adorable little hat-wearing mascot, or Constant Contact and their smooth...

What Do All Those Eyeballs See When They Look at Your Marketing?

14 January 201514 January 2015|Marketing

We’ve heard the advice before: Embrace a multi-channel marketing strategy that includes digital, traditional and indirect routes to engage customers. It’s a sound strategy, and Ron Stein does a good job of breaking it down in this article in Florida...

7 in 10 Say Print is Critical to Retail Strategy

13 January 201513 January 2015|Advertising, Marketing, Print

[responsive][/responsive]With all the choices now in how to advertise to consumers, it’s not surprising that retailers have adopted a multi-channel approach. Leveraging digital touch points in the sales cycle makes sense for anyone doing business is this connected age. Yet...

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