Marketing Archives - Page 9 of 12

330-308-3300

How Magazines Have Turned Over a New Leaf

19 May 201519 May 2015|Advertising, Magazine, Marketing

Spend 30 years in the magazine media business and you'll tend to learn a thing or two. Tom Bureau of Immediate Media isn’t shy about laying it out as he sees it. “Yes, magazine media brands are seeing print circulations...

Really, Let’s Stop Saying This

13 May 201513 May 2015|Marketing, Print

Weekly entertainment magazine Time Out New York recently began seriously wooing the Millennial reader, implementing a few different strategies. According to Diego Vasquez in Magazine MediaLife, the publication “began targeting adults 18-34 by making the publication free and changing its...

Good Small Business Marketing Means Doing the Math

11 May 201509 November 2021|Business, Marketing, Print

"While social media is sexy, and advertising is easy, there’s still tremendous power in printed materials,” states small business marketing consultant Rhonda Abrams in USA Today.Certainly not earthshaking news there; even among high-level ad agency experts the tide is turning...

15 Absurdly Clever Interactive Print Ads

27 April 201527 April 2015|Digital, Magazine, Marketing, Print

As digital advertising has eaten into traditional budgets and strategies, sometimes it seems that the creativity of print ad creators has waned. Fortunately, an article from Hubspot helps prove that this is not the case. “Print ads were once the...

Why Some Marketers Are Calling Print “The Secret Weapon”

23 April 201523 April 2015|Marketing, Print

Looking for hard evidence that print is a powerful strategy for B2B? Look no further than “The Bridge: Defining print’s role in the digital marketing age” in Canvas Magazine. The article tells the tale of Full Circle CRM’s 2014 campaign...

Interview: 614 Media Success with Print and Digital

21 April 201521 April 2015|Digital, Editorial, Magazine, Marketing, Print, Publisher

Mr. Wayne Lewis is having tremendous success with 614 Media in Columbus Ohio. We've had the privilege of working with him for many years. I asked Wayne about his success during these difficult times. Here's what he had to say: David: Wayne, please tell our audience your history...

Huffington Post on Why Print Still Matters

20 April 201520 April 2015|Magazine, Marketing, Print

It’s hip to be square, and that goes for marketing too. According to Lee Traupel, founder of Linked Media Group, print is far from dead. In fact, “print as an au contraire marketing strategy can be cool,” Traupel says in...

How to Fight the 30% Email Drop

01 April 201501 April 2015|Marketing

[responsive][/responsive]Email marketing – love it or leave it – is here to stay. It’s one of the tools available to publishers to keep subscriptions up and interest growing. And it’s tough sledding some days; the 30% average drop-off rate means...

Print Leads to Purchase for Porter

17 March 201517 March 2015|Magazine, Marketing, Print

[responsive][/responsive]Print sells. Just ask Net-a-Porter VP Tess Macleod-Smith, interviewed by MagWorld in Fipp.com. The article notes the one-year anniversary of Porter magazine, launched to be a fully shopable fusion of fashion and content for the brand’s e-commerce customers. “The thinking...

Has the Digital Tribe Killed ROI?

11 March 201511 March 2015|Advertising, Digital, Marketing

ROI: It’s that staple accountability measure of any advertising or marketing campaign. How many, how much, at what cost, for what impact…these are the things we need to understand so we can adjust, refine and market again. The idea of...

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