Marketing Archives - Page 8 of 12

330-308-3300

The Slow Marketing Movement Gains Respect

01 December 201501 December 2015|Marketing

What’s at the intersection of marketing and mindfulness? Respect for your audience. In the wee hours of this year, we urged marketers not to sacrifice quality on the altar of expediency. We talked about the slow marketing movement being advocated...

It’s an Uber Magazine!

14 September 201514 September 2015|Magazine, Marketing, Print

Starting this week in NYC, you can grab a copy of Uber’s new in-car magazine from the seat-back pockets. They’ve changed the way an entire generation looks at transportation. So it’s not a huge surprise that the folks at Uber are launching...

Nissan Exec on One Big Mistake Marketers Make

01 September 201501 September 2015|Advertising, Digital, Marketing, Print

[responsive][/responsive]Relevance is defined as “the condition of being connected with the matter at hand.” (Dictionary.com) When we talk about magazines and other print media and their relevance, we have to think in terms of that connection – not just to...

Five Lessons on Content Marketing from SkyMall

27 August 201527 August 2015|Catalog, Marketing

[responsive][/responsive]The reaction in the Twittersphere when SkyMall announced its bankruptcy was both hilarious and heartfelt. And we all got a little giddy when it was announced that SkyMall is making a comeback. Clearly the iconic in-flight catalog had earned a...

What Joe Ripp Thinks About…Everything

08 July 201508 July 2015|Magazine, Marketing

“The goal is to be what we are, a great content company, and not a magazine company. We are a great content company that survives and lives on every form of distribution.” In no uncertain terms, Time Inc.’s chair and...

How to Be a Lifestyle Enabler

01 July 201501 July 2015|Magazine, Marketing, Print

When a brand can think outside its own product box and imagine the lifestyle those products help to support, amazing things start to happen. Such is the case with mattress company Casper, which recently launched a digital magazine call Van...

The Print Catalog that Hit the Social Big Time

25 June 201525 June 2015|Catalog, Marketing, Print

Loren Mattia knew the challenge. The social media specialist for upscale furniture brand Z Gallerie knew that her customers were heavy into social media, and to reach them she needed something really special. She also understands that shopping for furniture...

Feeding the Beast: The Content Obesity Epidemic

10 June 201510 June 2015|content, Marketing

Content is king, they said. You have to market with content, they said. And brands took heed and poured forth enormous amounts of “stuff” across every channel they could find. The problem, according to Nicola Kemp in Marketing Magazine, is...

Why Custom Print is the Next Big Thing

02 June 201502 June 2015|Marketing, Print

Ten years ago, content marketing was a new thing. Companies knew they needed it—even if only because their marketing execs said so—but many had no clear idea of why or how. One decade on, and content marketing has evolved into...

Next Time Someone Says This, Feel Free to Roll Your Eyes

20 May 201520 May 2015|Marketing, Print

Let’s face it: The next time you hear or read someone saying “print is dead,” you can pretty much peg them immediately as out of date and out of touch. You are allowed to roll your eyes or chuckle softly...

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