December 2015 - Page 2 of 4

Two Reasons Why Print Works Better For Brands Now

21 December 201521 December 2015|Magazine, Print

The rise of the Internet and the changing nature of mass media have made it easy and inexpensive to produce content and connect with your audience. Two major trends came into play this year to reestablish print as a smart...

Stop Cataloging Like It’s 1999

21 December 201521 December 2015|Catalog, Print

If you’re still sending catalogs like you did 10 or 15 years ago, you’re probably doing it wrong. Earlier this year Penney’s reintroduced their print catalog and sales went up. They weren’t alone; retailers last year sent almost 12 billion...

15 Most-Read Stories of 2015

18 December 201518 December 2015|articles

Many publishing organizations are calling 2015 "a pivotal year in the magazine media world." We saw Facebook, Twitter and Apple develop content platforms, publishers stress about ad blocking and native advertising, the resurrence of print and more. Here are the 15 most-read...

How Fonts Used to Advertise

18 December 201518 December 2015|design

A fascinating look at how typefaces were marketed before the digital age. “Before there was Typekit, before there was Fonts.com, DaFont or Google Fonts, designers had to share their typefaces the old-fashioned way—via print advertisements,” writes Callie Budrick in PrintMag....

A Year of Gorgeous Books on Design

18 December 201518 December 2015|design, Print

A look at the best design books from 2015, chosen by the team at Print magazine. What’s December for if not year-end best-of lists? This one’s perfect reading for the design fans out there…and awesome gift ideas if you’ve got...

Can Native Ads Survive the Blockade?

17 December 201517 December 2015|Advertising, Digital, publishing

As consumers race to bar digital intrusion, where does that leave brands and their sponsored content? A word of warning to publishers. The debate around native advertising and its future continues to swirl in the industry, with the practice being...

Print: The New “New” Media

16 December 201516 December 2015|Magazine, Print

“A perspective-altering piece is worth more for 10,000 in print than as a brief distraction for 100,000 online.” “Print is beautiful. It can’t notify you when a work email arrives, can’t be tweeted mid-sentence, and won’t die without a charger....

Opportunity Huge in Digital Print Arena

16 December 201516 December 2015|Marketing, Print

As marketers seek unique ways to stand out, the use of new printing technology seems poised for big growth. We see it every day. In the early days of this year, we reported on advertisers asking “where’s the print?” And...

Sparks Fly for ARC Print Magazine

15 December 201515 December 2015|Magazine, Print

What makes a forward-thinking global manufacturer debut a print magazine in 2015? There’s one marketing strategy that is fairly immune to all the angst of the imminent digital ad disruption. For one forward thinking global manufacturer, the solution to telling...

Digital Ad Disruption at Def Con 9

14 December 201514 December 2015|Advertising, Digital

With an estimated one in three consumers expected to start using ad blocking software in the next three months, the problem just got massive. “On a scale of one to ten, my concern is at a level eight or nine...

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