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Freeport Press Freeport Press
  • Home
  • Company
    • About Us
    • We Know Magazines
    • We Know Catalogs
    • Blog
    • Newsletter
    • Contact Us
  • Client Log-In
    • Kodak INSITE Portal
    • Multi Data Upload
    • ePRO 2.0 Access
  • Hiring
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“We Look at the Good and the Bad” as 2020 Draws to a Close

“We’re a completely integrated company with our print businesses and our digital businesses; we don’t have separate editorial groups; we don’t have separate marketing groups. We’re one company. We’re one... read more →
  • December 23, 2020
  • David Pilcher
  • No Comments
  • Digital, Magazine, Print

Back to the Future in a Cookie-free, Virus-free World

Let’s imagine for a moment we are living in our post-pandemic world; cookies are a thing of the past, the majority of folks are vaccinated, and lockdowns are a thing... read more →
  • December 16, 2020
  • David Pilcher
  • 3 Comments
  • Digital, Marketing

Print-led or Digital-based … Why the Chicken vs. Egg Debate Matters

It’s getting exceedingly rare for a brand to exist solely in print.  Digital-first and e-commerce brands are embracing print, knowing readers are wired for tangible experiences. Conversely, even Monocle, the... read more →
  • December 15, 2020
  • David Pilcher
  • No Comments
  • Digital, Print

Travel and Tourism Ad Market Expected to Rebound More Quickly than Most

No huge surprise here — the ad market industry will feel long-term effects of the pandemic, according to Rob Williams writing in Publishing Insider. “The researcher predicts global ad spending... read more →
  • December 15, 2020
  • David Pilcher
  • No Comments
  • Advertising, Digital, Print

And Now, a Word about the Other Pandemic … Online Ad Fraud is Bonkers

In the midst of <<all this>>, it might be easy to overlook the other pandemic escalating right under our noses. According to a new white paper from AdAge and Spider... read more →
  • December 9, 2020
  • David Pilcher
  • 2 Comments
  • Advertising, Digital

There are Plenty of Reasons for Publishers to Be Grateful

It's Thanksgiving week and it's time to consider what we are thankful for. There are many things I can think of personally and in business ... but COVID-19 has also... read more →
  • November 23, 2020
  • David Pilcher
  • 3 Comments
  • Digital, Print, Publisher, publishing

Apple’s ITP and Your First-party Customer Data

It’s been three years since Apple launched Safari’s Intelligent Tracking Prevention (ITP) feature, slamming down the lid on the digital cookie jar. "In 2017, Apple released Intelligent Tracking Prevention (ITP)... read more →
  • November 4, 2020
  • David Pilcher
  • 1 Comment
  • Advertising, Digital

What’s Quibi?

Have you heard of Quibi? The new streaming service spent $63 million on advertising in six months. They raised $1.75 billion (yes with a "b") at the startup. So I... read more →
  • October 29, 2020
  • David Pilcher
  • No Comments
  • Digital, Print

Ok Google … Find Me a Good Lawyer

Here we go. Following the Justice Department’s scathing report on the “big four” in tech and their alleged antitrust activities, a lawsuit has been leveled against Google, according to The... read more →
  • October 21, 2020
  • David Pilcher
  • No Comments
  • Digital

What’s at Stake in the Big Tech Antitrust Fight

Yesterday I shared information on the House Judiciary report and its scathing findings on tech biggies Amazon, Apple, Google and Facebook. Today we take a closer look at what’s really... read more →
  • October 14, 2020
  • David Pilcher
  • 2 Comments
  • Digital
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