The Pandemic Power Play — Digital and Print Catalogs
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“An online catalog is a powerful package, so why is print making a comeback?”  Jim Preen writing in Brand United asks and answers this question with some key facts about consumer behavior during the UK lockdowns. “With another national lockdown...
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Rand Fishkin Call Out the Rot in Digital Ad Land
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Rand Fishkin is a familiar name to anyone who follows SEO and the power of original content. Fishkin rose to prominence in content circles as the head of SEO firm Moz;  he’s now a co-founder at audience intelligence firm SparkToro....
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The Secret Sweetheart Deal between Facebook and Google
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Well, this is starting to get interesting.  When the House Judiciary report on big tech came out last October, it was clear that a lot of information would come to light that could have massive implications for Amazon, Apple, Google...
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Welcome to Digital Ad Payola, 2021 Style
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What’s scarcer than toilet paper in a mobbed Costco during a lockdown? Logic … or at least it seems that way when you consider the current thinking around ad fraud.   The scope of digital ad fraud is truly bonkers,...
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Amazon to Prime Video Buyers … You Don’t Really Own That
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Remember when Amazon said you don’t own the ebooks you purchased for your Kindle? Well, that goes for those Amazon Prime videos you may have purchased, too.  “In 2020, most of us buy more digital content than physical, whether it's...
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It’s Time to Take Back Control of Our Online Lives
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Around this time last year, we learned the majority of consumers surveyed felt the time they spent on electronic devices could be damaging their health. That was well before 2020 forced so many of us to spend even more time...
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“We Look at the Good and the Bad” as 2020 Draws to a Close
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“We’re a completely integrated company with our print businesses and our digital businesses; we don’t have separate editorial groups; we don’t have separate marketing groups. We’re one company. We’re one Reader’s Digest, one Taste of Home, one Family Handyman; the...
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Print Led vs Digital Based & Why It Matters
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It’s getting exceedingly rare for a brand to exist solely in print. Digital-first and e-commerce brands are embracing print, knowing readers are wired for tangible experiences. Conversely, even Monocle, the brand that famously eschewed social media five years ago, has a...
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Travel and Tourism Ad Market Expected to Rebound More Quickly than Most
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No huge surprise here — the ad market industry will feel long-term effects of the pandemic, according to Rob Williams writing in Publishing Insider. “The researcher predicts global ad spending on newspapers will be little changed — $9.8 billion in...
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And Now, a Word about the Other Pandemic … Online Ad Fraud is Bonkers
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In the midst of <<all this>>, it might be easy to overlook the other pandemic escalating right under our noses. According to a new white paper from AdAge and Spider Labs, ad fraud is stealing 20% of the $66 billion...
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