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Twitter Stream About to Get Some Serious Google Love

11 February 201510 November 2021|Social Media, Website

[responsive][/responsive]Twitter tweets are about to get more exposure through Google’s search engine, according to Bloomberg’s Sarah Frier, and the results could mean money in the bank for the struggling social channel.“In the first half of this year, tweets will start...

Reporters Getting the Scoop on LinkedIn

28 January 201528 January 2015|Social Media, Website

[responsive][/responsive]Of the 330 million users worldwide on LinkedIn, 40% use the site on a daily basis according to Rob Tornoe in Editor & Publisher. And many of those users are reporters seeking to connect with experts and find inside information...

How to Put Out Better Content

29 December 201429 December 2014|content, Social Media

[responsive][/responsive]Fact: Companies that blog get more web traffic, according to Brendon Schenecker in Forbes.com and piles of stats on the topic. The reasons why your company should be blogging are clear. So what’s the key to creating blog content that...

Is Facebook Trying to Save Face With Publishers?

17 December 201417 December 2014|Social Media

[responsive][/responsive]While recent research finds that time spent on Facebook is a waste for most brands, the social media giant is attempting to sweeten the pot for media publishers, with new tools and insights that aim to help them target their...

BoSacks Offers Keen Insights on the MPA 360 Numbers

03 December 201403 December 2014|Magazine, Social Media

Earlier this year the Association of Magazine Media (MPA) rolled out Magazine Media 360, a new way to measure audience engagement across all channels, print and digital, based largely on social engagement. The recent numbers are out and BoSacks has...

3 Ingredients for Share-Worthy Content

01 December 201401 December 2014|content, Social Media

Is your attention-seeking content creation behavior being rewarded or shunned? If you’re in the business of marketing with content, you know your content has important work to do, far beyond the “writer’s high” described by Shane Snow in this Contently...

Dollars Spent on Facebook is a Waste for Most Brands, Says New Research

25 November 201425 November 2014|Social Media

[responsive][/responsive]Fans of digital channels proclaim that social platforms like Facebook and Twitter are the place for brands to be if they are serious about their relationship marketing efforts. And digital marketers will likely tell you that the money spent on...

Twitter Gets Junked by S&P

20 November 201420 November 2014|Social Media

[responsive][/responsive]Last week we talked about investor speculation in light of the one-year anniversary of Twitter's IPO. While they were doing well, they weren’t doing great, and that was enough to cause jitters on Wall Street. Well, things have taken a...

Why Legacy Brands Need to Leverage Those Algorithms

17 November 201417 November 2014|Digital, Social Media, Website

[responsive][/responsive]The number of readers that access news via individual brand sites is dropping, according to Davide Ruggiero in Talking New Media. In other words, fewer people are coming to the news site to discover the news, but are discovering the...

One Year Post-IPO, What is Twitter?

12 November 201412 November 2014|Social Media

[responsive][/responsive]Millions of people use Twitter. And uncountable numbers more are exposed to Twitter every day in mainstream news feeds and online articles. Plus, they’ve figured out how to make money with the darn thing, with ad revenue for the most...

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