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How FB and Apple are About to Own the News

16 June 201516 June 2015|Apps, News, Social Media

“We’re not trying to go, like, suck in and devour everything.” Thus spoke Facebook’s Chris Cox when interviewed by The New York Times about Instant Articles, the social media company’s plan to basically own the news feed from major publishers...

Can Net-a-Porter Really Do This?

22 May 201522 May 2015|Apps, Digital, Social Media, Website

We've been somewhat skeptical of Net-a-Porter’s online moves previously, when they launched their “shoppable pages” concept early last year. While we loved loved loved (and still do) the idea of the print magazine Porter, the digital tie-in for instant shopping...

6 Tips to use Pinterest Like a Rock Star

07 May 201507 May 2015|Social Media

“Pinterest is the only social network your grandma understands; it’s also the one your mom jumped on before you did.” So claims Holden Page in Contently, explaining why the social media site has seen such meteoric growth – like 70 million...

Twitter Left Off the Awesome on its New Homepage

24 April 201524 April 2015|Digital, Social Media

Up until this month, the only way to experience Twitter was to sign up and start taking the plunge. For the uninitiated, using Twitter was a formidable challenge in a new and foreign language. So their recent homepage redesign –...

Facebook to Escalate a Bidding War for Native Content?

15 April 201515 April 2015|content, Digital, Editorial, Social Media

Is Facebook poised to start a bidding war with Google? It could be, judging from a recent patent application filed by the Zuckerberg et al. “The patent application,” notes Business Insider’s Lara O’Reilly, “details an ad exchange that combines an...

Offscreen’s Publisher Is Strikingly Connected

09 March 201509 March 2015|Magazine, Print, Social Media

[responsive][/responsive] Kai Brach clearly thinks way outside the box. Not only did the former web designer launch a new print title focusing on web design, he is creating his own rules for how to interact with his readers. Last week...

Why You Should be Publishing on LinkedIn

04 March 201504 March 2015|Social Media

A friend asked me about LinkedIn the other day. “What’s that site all about? I’m not looking for a job so why should I care?” A few years back, I would have advised him to build a strong presence on...

From Platform to Publisher: Behind LinkedIn’s Transformation

04 March 201504 March 2015|Social Media

[responsive][/responsive]The LinkedIn we remember from not too long ago was a great place to find job candidates, search for a new position and digitally schmooze with a professional quality crowd. All that is still true, yet LinkedIn has become a...

Content Marketing is the Only Marketing Left

01 March 201501 March 2015|content, Marketing, Social Media

[responsive][/responsive] Much has been written lately about the attention economy and the need for brands to cut through the clutter to be heard and seen. Yet as we tire of virtually jumping up and down waving our hands in the...

Marketing 101 in the Social Sphere

27 February 201527 February 2015|Apps, Social Media

[responsive][/responsive]As Twitter, Facebook and other social channels began to dominate the landscape, the very idea of “social media marketing” has become a thing of its own. There is a slew of advice on how to engage more readers, get more...

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