February 2016 - Page 4 of 4

The Print vs. Digital Pendulum is Swinging Back

03 February 201603 February 2016|Digital, Print

Print rebounds in the public’s eyes as consumers look at digital with distrust. Print is dead. Digital reigns. Digital disappoints. Print is reinvigorated. Such is the nature of new versus old. Disruption in any industry is generally followed by a...

Brands and Bedtime Stories

02 February 201602 February 2016|Advertising, Print

How retailers are getting really good at understanding their audience and when to pull them in with good storytelling. For many in our industry, the drop in ad page sales signals an overall decline in the magazine industry. For others,...

In-Flight Print Thrives at 30,000 Feet

01 February 201601 February 2016|Magazine, Print

Doomsayers have been predicting that the inflight magazine industry will fall from the sky as soon as Wi-Fi is allowed on aircrafts. Not so, argues Kerstin Zumstein, Ink Global’s editorial director. When airline passengers are allowed to connect via Wi-Fi...

Niche Magazine Titles Feeling the Kickstarter Love

01 February 201601 February 2016|Magazine, Print

Looks like crowdfunding is a viable way to launch a niche print product...but it’s not the entire answer. In this era of micro-breweries, artisan bakeries and small-batch distilleries, the idea of gaining a rabid, dedicated audience for a niche idea...

The Truth, The Whole Truth, in Nothing But Baskerville

01 February 201601 February 2016|design

An acclaimed writer explains why he now types all his manuscripts in the 250-year-old typeface. “In 2013, acclaimed filmmaker and author Errol Morris ran a bold experiment. With the collusion of the New York Times, he asked 45,000 readers to...

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