February 2016 - Page 3 of 4

09 February 201609 February 2016|Magazine, Print

Embracing their niche, the magazine’s tight editorial focus is proving irresistible to advertisers; print ad pages are up 6% from 2014. “When Charleston, S.C., attorney J. Edward Bell III invested in Garden & Gun magazine in February 2010, he knew...

Why Apple is Leaving the Ad Business

09 February 201609 February 2016|Advertising, Apps, Digital

Why muddy yourself in the digital ad business when you don’t have to? Apple’s move makes sense…for now anyway. Did the Internet just get one step closer to an ad-free experience? Apple, often thought to be the most conscientious of...

One Brand’s Tasty Recipe for Sales

08 February 201608 February 2016|Magazine, Newsstand, Print

Denver-based publisher 5280 took a cross-channel long-term approach when it came time to sell their first cookbook. The results were delicious. Facebook has been falling out of favor with many B2B brands (including us; we wrote previously about our about...

When the Info Really Matters, Millennials Want it in Print

08 February 201608 February 2016|Print

The largest generation in today’s workforce, Millennials like their important industry event materials in print. It’s how they learn best. For anyone involved in meeting or conference planning, one of the big decisions is choosing how to offer those vital...

8 Must-Read Books on the History of Design

05 February 201605 February 2016|design, Print

Design has shaped our history and our culture; take a deeper look at the past and how it is shaping our future in these eight gorgeous books. Looking to add to your professional book collection? Here’s a fantastic place to...

What We REALLY Think about the Postal Service

04 February 201604 February 2016|USPS

Annual survey sheds light on the disconnect between mailing industry professionals and the folks at the beleaguered USPS. Is the USPS doing a good job as a partner to the mailing industry? Mailing Systems Technology was anxious to find out...

Why the Amazon News is Not About Books At All

04 February 201604 February 2016|Business, Print

Rumored news of Bezos' plans to open 300-400 brick and mortar bookstores has the industry abuzz. We are standing witness to the holy grail of retail analytics. Apparently the brick-and-mortar bookstore that Amazon opened in Seattle is only the tip...

2016 to Native Advertising: Game On

03 February 201603 February 2016|Advertising

Experts predict this is the year that native advertising either gains respect or is shown the door…and consumers hold the cards. You know a thing has arrived when it has its own institute. Native advertising has become so important to...

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