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Four Lads from Britain who Changed Magazines Forever
29 July 2020|Magazine
They were four lads from the UK -- scrappy, charismatic, a bit odd, and dogged in their creative instincts. And they changed the face of their industry forever. No, we aren’t talking about those lads from Liverpool. We are talking...
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The Magazine Hero Launching During a Pandemic
08 June 2020|Magazine, Print
HERE'S PROJECTS: (PHOTO BY: SAM HARTNETT) Worldwide pandemic. Massive shutdowns. Declining economy. Oh, yeah, and a magazine launch. When Bauer Media shuttered its New Zealand architecture title HOME in April due to the pandemic, editor Simon Farrell-Green found himself reeling. “Bauer...
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British Vogue Honors the “New Front Line”
04 June 2020|Magazine, Print
We’re used to seeing gorgeous models gracing the covers of our fashion magazines … it’s what the glossies are all about … stunning, but unreal, not terribly representative of the world as it truly is. So we are thrilled to...
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HBR Says They Were Created for Moments Like These
27 May 2020|Magazine, Print
“We were created for a moment like this.” That’s what Harvard Business Review’s Adi Ignatius says about the current climate in the business world. And in this moment, they are undergoing a profound transition that aligns beautifully with their purpose....
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Industry Magazines are Pivoting on a Dime… and Gaining Audience Share in the Process
21 May 2020|Magazine
In every industry, experts are trying to make their best guesses as to what’s next and how to meet it head-on. The impact of this pandemic on our industry, explains Greg Dool in Folio:, may take years to fully assess....
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The New Relevance of Printed Words on a Page
19 May 2020|Magazine, Print
Audience first. It’s been a mantra around here for years now, since Samir “Mr. Magazine” Husni did such a great job of explaining the importance of putting your audience’s needs first, rather than rushing to embrace what’s new. In the...
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Holy Facemask, Batman, I Matter
13 May 2020|Magazine
We all love a sidekick. They are dependable, unfailingly optimistic, committed to the cause and eminently trustworthy. So when Mark Ritson spoke at Magnetic’s Spark conference and described magazines as being Robin to other media’s Batman, it struck a chord....
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Publishing During a Pandemic Part 4… The Human Connection
07 April 2020|Magazine
My friend Samir “Mr. Magazine” Husni has been running a fascinating series on publishing in a pandemic, highlighting the publishers who are hitting it out of the park. A week ago I shared his post about Meredith's current thought leadership...
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The Perfection of the Magazine Experience Remains
12 March 2020|Magazine
Magazines? Perfect. The magazine industry? Hmmm, not so much. That’s the opinion from Cable Neuhaus, aka The Modern Magazinist, a figure at FOLIO: since 2015. Back then, he launched his column with a plea: “Those of us who still obsess...
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A Code to Publish By – and Why It’s Important Now
03 March 2020|Magazine, Print
Magazines Canada just took a major step in helping publishers better understand the nuances of advertising content in the current media landscape. In a special edition of the Magazines Canada AudioMag, Joyce Byrne and Kim Latreille, the duo behind the...
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