Industry Magazines are Pivoting on a Dime… and Gaining Audience Share in the Process
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In every industry, experts are trying to make their best guesses as to what’s next and how to meet it head-on. The impact of this pandemic on our industry, explains Greg Dool in Folio:, may take years to fully assess....
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The New Relevance of Printed Words on a Page
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Audience first. It’s been a mantra around here for years now, since Samir “Mr. Magazine” Husni did such a great job of explaining the importance of putting your audience’s needs first, rather than rushing to embrace what’s new. In the...
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Holy Facemask, Batman, I Matter
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We all love a sidekick. They are dependable, unfailingly optimistic, committed to the cause and eminently trustworthy. So when Mark Ritson spoke at Magnetic’s Spark conference and described magazines as being Robin to other media’s Batman, it struck a chord....
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Publishing During a Pandemic Part 4… The Human Connection
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My friend Samir “Mr. Magazine” Husni has been running a fascinating series on publishing in a pandemic, highlighting the publishers who are hitting it out of the park. A week ago I shared his post about Meredith's current thought leadership...
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The Perfection of the Magazine Experience Remains
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Magazines? Perfect. The magazine industry? Hmmm, not so much. That’s the opinion from Cable Neuhaus, aka The Modern Magazinist, a figure at FOLIO: since 2015. Back then, he launched his column with a plea: “Those of us who still obsess...
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A Code to Publish By – and Why It’s Important Now
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Magazines Canada just took a major step in helping publishers better understand the nuances of advertising content in the current media landscape. In a special edition of the Magazines Canada AudioMag, Joyce Byrne and Kim Latreille, the duo behind the...
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Revealed – a Look Inside the Meredith Magazines Success Story
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The largest media company in the world didn’t get that way by playing it safe and pulling back when things got tough. And they have no intention of doing so now. Meredith Corporation VP and Group Publisher Scott Mortimer recently...
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What London’s Top Stock Tells Us about Digital Ads
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The top performer on London’s main market this year has risen a whopping 200 percent year to date. If you had to guess what sector it’s in, you might say information technology, real estate, or health care, all booming sectors....
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David vs. Goliath in the Magazine Industry … Our Money’s on the Niche
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The swing to niche continues in the magazine industry, as smaller, interest-based magazines find passionate, like-minded readers. And according to James Somerton writing in Innova, there are some key reasons why niche is the new normal. “One of the biggest...
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The Industry Asks … Again … What’s a Magazine?
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Is a magazine essentially a distribution vehicle for a publisher’s content? The debate came to the forefront several years ago when publishers started using the term “magazine media brand” to describe their organizations. As I said at the time, this...
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