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5 Facts about the Magazine Industry
21 December 2020|Magazine
Spring of 2020 looked a bit bleak for the magazine industry; we watched as ad budgets were slashed and photoshoots turned into logistical nightmares. It was a perfect storm that would certainly tax the resilience and innovation of publishers. And...
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Ad Revenue and Audience Both Rising at Iconic Meredith Title
07 December 2020|Magazine, Print
It’s looking like happy holidays for Meredith Corp, as they report higher ad revenue, larger audiences and rising website traffic for their Southern Living title. According to this article in FIPP, the company reported: “Southern Living’s December issue ad revenue...
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Too Much of a Good Thing At Hearst UK
07 December 2020|Magazine, Print
When Hearst UK launched a new subscriber special early on in the pandemic, they had no idea so many new readers would take them up on the offer. According to Charlotte Tobitt in the Press Gazette, the company saw a...
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The Dangers of Anonymous Content
30 November 2020|Magazine, Print
Nick Grzechowiak has some pretty strong opinions when it comes to doing things properly. The Chief Content Officer for Family Handyman feels that the internet can be a lonely place when you’re looking for good information on how to fix...
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The Passion and Purpose of Magazines
29 October 2020|Advertising, Magazine, Print
Is it too soon to consider messaging and assurances outside of COVID? Elliott Millard, head of strategic planning at Wavemaker doesn't think so."We live in a marketing world where the obsession around relevance has reached saturation in the current Covid-19...
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The 25 Year Crush on Fast Company’s Design
22 October 2020|Magazine
A brand identity can be a powerful thing. It’s also a fluid thing, hopefully adapting its design with the times without losing its essence.Graphic design, according to Fast Company’s current creative director Mike Schnaidt, always needs to solve the current...
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Meet the Lockdown Generation
23 September 2020|Magazine
We know the global lockdown is having a profound impact on young people. No school, no sports, no clubs, no live music, no bar scene… and while all of us feel the pinch, for young people it’s a whole new...
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Pandemic? No Problem — How the Lockdown Boosted Sales for this UK Comic Book Publisher
22 September 2020|Magazine, Print
Is it worth it to create print magazines for young adults? If you ask the folks at UK’s Rebellion Publishing, you’ll get a firm yes — even while COVID-19 plays havoc with much of the industry. “As newsstand sales have...
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Now is Not the Time to Hunker Down and Ride it Out
15 September 2020|Magazine, Publisher, publishing
In times of stress and uncertainty (i.e., 2020), it’s human nature to hunker down and wait it out, until we can safely return to what we once knew. While it may be human nature, it can be a disaster for...
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The COVID Bump – Making it Stick
11 August 2020|Magazine
Publishers understand that getting someone to subscribe to their magazine is worth the effort. Subscriptions signify a deeper relationship to a brand than a newsstand purchase and create a habit that becomes a part of their lifestyle, something they look...
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