Magazines Archives - Page 2 of 8

Ad Revenue and Audience Both Rising at Iconic Meredith Title

07 December 202026 August 2021|Magazine, Print

It’s looking like happy holidays for Meredith Corp, as they report higher ad revenue, larger audiences and rising website traffic for their Southern Living title. According to this article in FIPP, the company reported: “Southern Living’s December issue ad revenue...

Too Much of a Good Thing At Hearst UK

07 December 202007 December 2020|Magazine, Print

When Hearst UK launched a new subscriber special early on in the pandemic, they had no idea so many new readers would take them up on the offer. According to Charlotte Tobitt in the Press Gazette, the company saw a...

The Dangers of Anonymous Content

30 November 202021 July 2021|Magazine, Print

Nick Grzechowiak has some pretty strong opinions when it comes to doing things properly. The Chief Content Officer for Family Handyman feels that the internet can be a lonely place when you’re looking for good information on how to fix...

The Passion and Purpose of Magazines

29 October 202021 July 2021|Advertising, Magazine, Print

Is it too soon to consider messaging and assurances outside of COVID? Elliott Millard, head of strategic planning at Wavemaker doesn't think so."We live in a marketing world where the obsession around relevance has reached saturation in the current Covid-19...

The 25 Year Crush on Fast Company’s Design

22 October 202010 November 2021|Magazine

A brand identity can be a powerful thing. It’s also a fluid thing, hopefully adapting its design with the times without losing its essence.Graphic design, according to Fast Company’s current creative director Mike Schnaidt, always needs to solve the current...

Meet the Lockdown Generation

23 September 202026 August 2021|Magazine

We know the global lockdown is having a profound impact on young people. No school, no sports, no clubs, no live music, no bar scene… and while all of us feel the pinch, for young people it’s a whole new...

Pandemic? No Problem — How the Lockdown Boosted Sales for this UK Comic Book Publisher

22 September 202022 September 2020|Magazine, Print

Is it worth it to create print magazines for young adults? If you ask the folks at UK’s Rebellion Publishing, you’ll get a firm yes — even while COVID-19 plays havoc with much of the industry. “As newsstand sales have...

Now is Not the Time to Hunker Down and Ride it Out

15 September 202015 September 2020|Magazine, Publisher, publishing

In times of stress and uncertainty (i.e., 2020), it’s human nature to hunker down and wait it out, until we can safely return to what we once knew. While it may be human nature, it can be a disaster for...

The COVID Bump – Making it Stick

11 August 202011 August 2020|Magazine

Publishers understand that getting someone to subscribe to their magazine is worth the effort. Subscriptions signify a deeper relationship to a brand than a newsstand purchase and create a habit that becomes a part of their lifestyle, something they look...

Four Lads from Britain who Changed Magazines Forever

29 July 202029 July 2020|Magazine

They were four lads from the UK -- scrappy, charismatic, a bit odd, and dogged in their creative instincts. And they changed the face of their industry forever. No, we aren’t talking about those lads from Liverpool. We are talking...

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