The Passion and Purpose of Magazines
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Is it too soon to consider messaging and assurances outside of COVID? Elliott Millard, head of strategic planning at Wavemaker doesn't think so."We live in a marketing world where the obsession around relevance has reached saturation in the current Covid-19...
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The 25 Year Crush on Fast Company’s Design
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A brand identity can be a powerful thing. It’s also a fluid thing, hopefully adapting its design with the times without losing its essence.Graphic design, according to Fast Company’s current creative director Mike Schnaidt, always needs to solve the current...
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Meet the Lockdown Generation
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We know the global lockdown is having a profound impact on young people. No school, no sports, no clubs, no live music, no bar scene… and while all of us feel the pinch, for young people it’s a whole new...
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Pandemic? No Problem — How the Lockdown Boosted Sales for this UK Comic Book Publisher
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Is it worth it to create print magazines for young adults? If you ask the folks at UK’s Rebellion Publishing, you’ll get a firm yes — even while COVID-19 plays havoc with much of the industry. “As newsstand sales have...
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Now is Not the Time to Hunker Down and Ride it Out
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In times of stress and uncertainty (i.e., 2020), it’s human nature to hunker down and wait it out, until we can safely return to what we once knew. While it may be human nature, it can be a disaster for...
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The COVID Bump – Making it Stick
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Publishers understand that getting someone to subscribe to their magazine is worth the effort. Subscriptions signify a deeper relationship to a brand than a newsstand purchase and create a habit that becomes a part of their lifestyle, something they look...
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Four Lads from Britain who Changed Magazines Forever
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They were four lads from the UK -- scrappy, charismatic, a bit odd, and dogged in their creative instincts. And they changed the face of their industry forever. No, we aren’t talking about those lads from Liverpool. We are talking...
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The Magazine Hero Launching During a Pandemic
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HERE'S PROJECTS: (PHOTO BY: SAM HARTNETT) Worldwide pandemic. Massive shutdowns. Declining economy. Oh, yeah, and a magazine launch. When Bauer Media shuttered its New Zealand architecture title HOME in April due to the pandemic, editor Simon Farrell-Green found himself reeling. “Bauer...
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British Vogue Honors the “New Front Line”
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We’re used to seeing gorgeous models gracing the covers of our fashion magazines … it’s what the glossies are all about … stunning, but unreal, not terribly representative of the world as it truly is. So we are thrilled to...
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HBR Says They Were Created for Moments Like These
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“We were created for a moment like this.” That’s what Harvard Business Review’s Adi Ignatius says about the current climate in the business world. And in this moment, they are undergoing a profound transition that aligns beautifully with their purpose....
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