Magazines Archives - Page 7 of 8

2014: The Year of the Quarterlies?

05 December 201405 December 2014|Magazine, Print

[responsive][/responsive]If there’s one thing this industry has shown us this year, it’s that publishers are growing more aware of the brand-building prowess of print – and in particular, quarterly print glossies. From upscale niche publications to digital-first brands to legacy...

Deceptive Tactics in the Magazine Renewal Game

01 December 201401 December 2014|Magazine, Print

[responsive][/responsive]Mum seems to the word from big name magazine publishers on third-party subscription renewals, according to Rick Edmonds in Poynter. The scam, which may not be technically illegal but is certainly deceptive, lures subscribers to pay for subscription renewals through...

On Magazines: Our Brand Promise

10 November 201410 November 2014|Magazine

[responsive][/responsive]The magazine industry is having a bit of an identity crisis. As well-respected industry heavy hitter Bob Sacks [aka BoSacks] recently wrote his article “What’s the Magazine Industry’s Brand Identity” he points out the challenge of defining the brand of...

Consumer Demand for Magazines Up 10%, Study Shows

20 October 201420 October 2014|Magazine

[responsive][/responsive]Over the past year, consumer consumption of magazine content has grown by 10%. That’s the finding for the Association of Magazine Media, according to Erin Palmer in Business Administration Information. “Through its new metric, dubbed Magazine Media 360, the association...

Why Magazines?

15 September 201415 September 2014|Magazine

[responsive][/responsive] In a January [insert year here] article, tabloid reporter [insert writer’s name here] wrote of the [insert media of your choice here] industry in a state of transition, waking up to the reality of a new medium that had...

This Revolution Will Not Be Tabletized

11 August 201411 August 2014|Digital, Magazine, Print

The year is 2010, and Apple launches the iPad. The publishing industry, still reeling from the economic downturn, scrambles to engage a digital audience and looks to magazine apps as “the next big thing,” revolutionizing the way magazines are read....

Newspapers and Magazines Moving Further Apart

22 July 201422 July 2014|Magazine, Paper, Print

Newspapers and magazines are often lumped into the same box when talking about our industry. Yes, they have their similarities but increasingly, their differences are becoming more apparent. This appears to be the reason behind the Newspaper Publishers Association...

Leverage Print Technology to Boost Ad Sales

14 July 201426 August 2021|Magazine, Marketing, Print

When you think of advances in advertising technology, print might not be the first medium that comes to mind. “At first glance, a printed magazine seems simple -- too simple to be worth discussing in an issue focused on publishing...

Prev 1 2 … 5 6 7 8 Next

Quick Links