Magazine Social Engagement: Three Good Charts
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Magazine readers are a social bunch, according to an article by Casey Welton in Folio:, who provides some great visuals to easily see what’s going on in the social circles and where readers are most likely to engage. “Social engagements...
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Consumer Demand for Magazines Up 10%, Study Shows
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[responsive][/responsive]Over the past year, consumer consumption of magazine content has grown by 10%. That’s the finding for the Association of Magazine Media, according to Erin Palmer in Business Administration Information. “Through its new metric, dubbed Magazine Media 360, the association...
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Do Magazines Have Control Issues on Social Media?
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[responsive][/responsive]Social media is a brave new world for the publishing industry. And brands are having a hard time letting go of their preconceived notions and leverage the power of social, according to publishing consultant Rebecca Sterner. “Magazine publishers are working...
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Why Magazines? 
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[responsive][/responsive] In a January [insert year here] article, tabloid reporter [insert writer’s name here] wrote of the [insert media of your choice here] industry in a state of transition, waking up to the reality of a new medium that had...
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This Revolution Will Not Be Tabletized
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The year is 2010, and Apple launches the iPad. The publishing industry, still reeling from the economic downturn, scrambles to engage a digital audience and looks to magazine apps as “the next big thing,” revolutionizing the way magazines are read....
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Newspapers and Magazines Moving Further Apart
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Newspapers and magazines are often lumped into the same box when talking about our industry. Yes, they have their similarities but increasingly, their differences are becoming more apparent.   This appears to be the reason behind the Newspaper Publishers Association...
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Leverage Print Technology to Boost Ad Sales
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When you think of advances in advertising technology, print might not be the first medium that comes to mind. “At first glance, a printed magazine seems simple -- too simple to be worth discussing in an issue focused on publishing...
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Regional Interest Magazines Continue Their Hot Streak
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Craft beer, good music and magazines: It’s a winning combination for a publishing industry that is continuing to innovate and launch new titles this year. Seems magazines still have great appeal for readers who want to engage in their local...
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Good Gains in Niche Market Magazines in Q1 2014
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So far so good this year, especially for niche market magazines, according to new ad spend figures compiled by Kantar Media. “The first quarter of 2014 saw good gains in overall ad spending, according to a just released report from...
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Print Remains the Anchor for Enthusiast Market
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The publisher of lifestyle enthusiast titles like Yoga Journal, Backpacker and Sail and Climbing says that maintaining their strong print platform is key for growth in other areas like digital and events. Skip Zimbalist, CEO of Active Interest Media, was...
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