That’s the finding for the Association of Magazine Media, according to Erin Palmer in Business Administration Information.
“Through its new metric, dubbed Magazine Media 360, the association revealed that the gross audience for magazine content grew to 1.475 billion in 2014 compared to last year’s 1.341,” Palmer writes, noting that the stats cover the publication of 30 different companies.
“The data used for the report takes a look at the audiences for 147 different magazine titles. In order to be included, brands must also be tracked in Gfk MRI’s Survey of the American Consumer or the Ipsos Affluent Survey USA, for print editions only. In addition, desktop, mobile and video must be tracked by Nielsen Online or comScore,” Palmer continues.
The new Magazine Media 360, recently launch by MPA, is expected to offer magazine publishers greater insights into the industry overall and their individual titles specifically. While we have some reservations about the broad inclusion of digital content under the umbrella of a “magazine,” insights into reader behavior is always a good thing.
And the industry is sure to welcome this shot in the arm on consumer demand.