Magazines Archives - Page 6 of 8

Magazine Readers Have Little Appetite for Binge-Reading Buffet

18 March 201518 March 2015|Digital, Magazine

[responsive][/responsive]First there was Next Issue, then came Magzter, both offering subscription-style all-you-can-binge digital magazines. And the magazine reading public was not impressed. “It is an idea that, on the surface, sounds like a sound business model that would appeal to...

The Atlantic on Why Fashion Magazines Matter

26 February 201526 February 2015|Magazine

[responsive][/responsive]The words of this anonymous critic of fashion magazines might have been written just yesterday: “… there seems to me in all this work, a fatal tendency away from close study of individual characteristics toward types, and rather foolish types,...

A Peek Inside the Magazine Nursery

18 February 201518 February 2015|Magazine

[responsive][/responsive]The problem with statistics is that they often provide critical information well after the fact. Trends are easy to spot in hindsight, as we adjust the statistics to suit our reality. As Mark Twain famously said, “There are three kinds...

Dropping Tablet Sales a Positive Sign for Print Magazines

04 February 201504 February 2015|Apps, Digital, Magazine

[responsive][/responsive]The shiny new technology was supposed to revolutionize the magazine industry. When Apple introduced the iPad in 2010, magazine apps were positioned as the “next big thing” and most publishers felt compelled to push out replica versions or reimagined titles...

The Hard Data on Magazine Engagement

04 February 201504 February 2015|Advertising, Magazine

We talk a lot about the connected consumer – those people who engage with our brands in print, on their phones, via tablets and through social media – but what do we really know about how they feel about print?...

Mr. Magazine Says Think “Audience First” This Year

12 January 201512 January 2015|Advertising, content, Magazine, Marketing

[responsive][/responsive]“If you can look into the seeds of time, and say which grain will grow and which will not, speak then unto me.” This quote from William Shakespeare is a fitting beginning to this piece from Samir Husni, aka Mr....

2014 Was a Hot Year for New Print Titles

05 January 201505 January 2015|Magazine, Print

[responsive][/responsive]Let’s just say it. Magazines had a booming good year in 2014 in terms of new titles in the marketplace, says Keith J. Kelly in The New York Post. Kelly cites stats from Samir Husni (aka Mr. Magazine) of the...

Big News for Magazines; Now Eligible for Pulitzers

18 December 201418 December 2014|Editorial, Magazine

[responsive][/responsive]The Pulitzer Prizes in journalism have long been coveted by reporters of American newspapers and news sites. And now, according to a press release from the organization, content from print and online magazines is now eligible for consideration. “Pulitzer Prize...

800 Magazines Launch This Year

17 December 201417 December 2014|Magazine, Print

[responsive][/responsive]Technology has made an impact on the magazine industry in more than one way. Digital media, of course, if often looked to as a huge detriment to the industry, particularly when trying to sell print ads. Yet advances in technology...

Magazine Publishers: Looking forward to 2015

12 December 201412 December 2014|Magazine

[responsive][/responsive]Publishing Executive Magazine Interview - December Issue 2014 What should publishers be thinking about when it comes to printing in 2015 and beyond? If you look back at recent years many sources (largely online content or those who provide digital...

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