What Are They DOING on their Mobile Phones?
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Look under ubiquitous in a modern dictionary and don't be surprised to see photo of a smartphone. Yes, mobile phone usage is rising dramatically – but what are users actually doing on those phones?“The battle for mobile social supremacy is...
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Irony at Apple in Viral Ad Patent
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In April, we told you about Facebook's patent application to create a new kind of ad exchange for digital content. This month, FB and Apple both announced partnerships to host news media content that has traditionally run on publisher channels....
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Viewability a Huge Headache for Mobile Advertisers
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Interested in buying ads that are never seen? Clearly, the answer is no, and viewability issues on desktop computers are a known challenge to the industry. In fact, a study last year showed that digital marketers are getting ripped off, with...
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Magazines to Offer Subscriptions via Text Message
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Acquiring new subscribers has always been a huge cost of doing business in the publishing world. And the digital evolution has certainly provided some new avenues into doing just that, with titles like Vogue and Vanity Fair now available through...
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Print: From Disruption to Experimentation and Beyond
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CDS Global’s Malcolm Netburn gave the keynote address at the recent IDEAAlliance PRIMEX East conference, and BoSacks reprinted Netburn’s remarks in his blog. In his speech, Netburn took a realistic look a print’s evolving role in the media mix, and...
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