We often find IKEA on the cutting edge of marketing innovation, what with their innovative use augmented reality in decor planning and their “most helpful catalog in the world.”Now, they’ve created what they are calling the “first interactive recipe.”“We had...

There’s a lot that divides us in this world. Yet across barriers of geography and politics, one thing is increasingly clear: When it comes to how we read, there is a global preference for print. The data from a recent...

“Pivot to video” is quite the catchword lately for digital publishers looking to drive engagement. Especially for publishers who are targeting a younger audience, video seems like a potential boon, in light of the growing size of video advertising budgets....

For brands in the cosmetics industry, competition for mind share is fierce. One brand, Maybelline NY, took their quest for brand loyalty into print, with some interesting results.“Women can have more than 6 brands of cosmetics in their handbag and...

Given the massive volume of ads we see every day, creating one that actually stands out and is memorable is tricky business. “We are constantly exposed to advertising in our daily lives, be it online, in print, on billboards or...

More big names in media are backing away from the third-party distribution platform model. It’s a good thing. They were one of the first big media names in the U.K. to go all in with Facebook’s Instant Articles. And now,...

It must be “good news for print” month. As the Internet gets uglier and digital ad scandals continue, news continues to come out about print’s effectiveness in moving the metrics that matter. The positive vibe continues with “The Print Effect,”...

An Honest Look at State of the Magazine Industry — Summer 2017  - posted 8/3/17 Freeport Press promoted a 7-question survey to a variety of magazine readers in the North America - demographics chart below. The survey was open for...

If magazine media executives are so bullish on the power of their multi-generation brands, why are they creating so many new websites that are incognito? It’s happening all over in publishing lately and it is, according to Tony Silber in...

“Paper is the natural habitat of important ideas.” The results are in from the 2015 Paper and Packaging Board survey. Designed to quantify how parents, teachers and students value paper both inside and outside of the classroom, the study shows...