There’s a lot that divides us in this world. Yet across barriers of geography and politics, one thing is increasingly clear: When it comes to how we read, there is... read more →
“Pivot to video” is quite the catchword lately for digital publishers looking to drive engagement. Especially for publishers who are targeting a younger audience, video seems like a potential boon,... read more →
For brands in the cosmetics industry, competition for mind share is fierce. One brand, Maybelline NY, took their quest for brand loyalty into print, with some interesting results. “Women can... read more →
Given the massive volume of ads we see every day, creating one that actually stands out and is memorable is tricky business. “We are constantly exposed to advertising in our... read more →
More big names in media are backing away from the third-party distribution platform model. It’s a good thing. They were one of the first big media names in the U.K.... read more →
It must be “good news for print” month. As the Internet gets uglier and digital ad scandals continue, news continues to come out about print’s effectiveness in moving the metrics... read more →
An Honest Look at State of the Magazine Industry — Summer 2017 - posted 8/3/17 Freeport Press promoted a 7-question survey to a variety of magazine readers in the North... read more →
If magazine media executives are so bullish on the power of their multi-generation brands, why are they creating so many new websites that are incognito? It’s happening all over in... read more →
“Paper is the natural habitat of important ideas.” The results are in from the 2015 Paper and Packaging Board survey. Designed to quantify how parents, teachers and students value paper... read more →
Why do we still need magazines in this day and age of unfettered access to unlimited content? Mr. Magazine asks – and sagely answers – that question in his post... read more →