Print vs. Digital: How We Really Consume Our Magazines – 2016 edition

An Honest Look at State of the Magazine Industry — Summer 2017  – posted 8/3/17

Freeport Press promoted a 7-question survey to a variety of magazine readers in the North America – demographics chart below. The survey was open for 3 days in August 2016 and generated 692 responses. 600 responses were solicited through Survey Monkey. The rest were in response to a promotion to the Freeport Press Newsletter audience.

When it comes to our magazines, we read more, read longer and subscribe more often to print than digital.

While publishers talk about embracing the digital futures of their publications, ordinary people like you and me still prefer to read a good glossy.

These findings come out of an informal survey we conducted of several hundred North American consumers. We asked seven key questions about the type, subscriptions and time with magazines they had read in the past month, to see if we could draw any conclusions.

The results were clear: People are more engaged with their print magazines than their digital ones.

Some key findings:


25% of respondents had NOT read a print magazine this past month. Nearly 40% have read 1 or 2. 35% have read 3 or more print magazines.


60% of respondents had NOT read a digital magazine this past month. 25% have read 1 or 2. Only 14% have read 3 or more digital magazines.


43% do not subscribe to print magazines. 32% of respondents subscribe to 1-2 print magazines. 25% subscribe to 3 or more.


77% do NOT subscribe to any digital magazines. 16% subscribe to 1-2 digital magazines. Only 7% subscribe to 3 or more.


22% don’t read print magazines. 13% spend up to 10 minutes. 28% spend up to 30 minutes in print. 22% spend up to 60 minutes. 14% spend MORE than 60 minutes!


56% don’t read digital magazines. 18% spend up to 10 minutes. 16% spend up to 30 minutes in print. 7% spend up to 60 minutes. 3% spend more than 60 minutes.



As an aside, we left space for people to jot down their own comments, it was not a required field. What we found was telling. 447 of the 692 respondents took the time to note their preference. Instead of us picking and choosing the comments that promote print we decided to list them in their entirety below. It’s a long list – we’ll let you draw your own conclusions.

To be sure, our survey was not meant to be a scientifically thorough bit of research, but through it we hoped to better understand today’s readers and what they like.  We believe, for magazines, the value of print stands strong.

“Any thoughts on the magazines? Prefer print? Like digital?”

I prefer print although there is the point of not having to recycle print magazines.

8/26/2016 7:55 PM 

prefer print

8/26/2016 7:44 PM 

Prefer digital.

8/26/2016 7:22 PM 

Digit probably have their advantages, but I still prefer print as it is currently more convenient to read in bed or outside. Also because I do not yet own a device, such as a tablet, on which I would want to read a digit magazine.

8/26/2016 7:06 PM 

I have a subscription to Consumer Reports and have over 20 years of issues for reference. I read a number of online magazines but don’t expect to be able to find articles more than a year old without extensive searching. It is a matter of accessibility.

8/26/2016 7:04 PM 

I like the ease of digital, but I’m not so keen on all the advertising pop-ups. I hate the clutter of print magazines, so I only subscribe to those I can share with others.

8/26/2016 7:04 PM 

Prefer print. More attractive to look at. More detail in pictures. No computer crashes. No passwords!!! Less privacy abuses i.e. someone tracking what articles I read. Magazines have ads, but less profiling of me.

8/26/2016 7:00 PM 

prefer print

8/26/2016 6:44 PM 

prefer prints – keep articles of interest & easy access

8/26/2016 6:42 PM 

If I can save content, digital is slightly better.

8/26/2016 6:39 PM 

dislike them

8/26/2016 6:37 PM 

Prefer print. No downloading issues.

8/26/2016 6:33 PM 

prefer print

8/26/2016 6:31 PM 

prefer print

8/26/2016 6:31 PM 

prefer print

8/26/2016 6:27 PM 

Prefer digital

8/26/2016 6:25 PM 

Like print as a rule

8/26/2016 6:22 PM 


8/26/2016 6:16 PM 

I prefer print

8/26/2016 6:06 PM 

prefer print

8/26/2016 6:06 PM 

prefer print

8/26/2016 5:59 PM 

Like print. I really don’t want to clutter up my smartphone with more stuff to slow it down and use data.

8/26/2016 5:59 PM 

Prefer Print

8/26/2016 5:56 PM 

Prefer print

8/26/2016 5:51 PM 

Prefer digital, content is more up to date in many cases.

8/26/2016 5:43 PM 


8/26/2016 5:42 PM 

Prefer print.

8/26/2016 5:40 PM 

I have to read on the screen all day. I hate on line leisure reading. There is nothing like an actual hard copy book or magazine.

8/26/2016 5:39 PM 

Prefer print

8/26/2016 5:37 PM 

Prefer Print for things that I’m interested in. Most of my digital subscriptions are trade publications, which I skim for interesting articles.

8/26/2016 5:35 PM 

It is like a news paper, you can go back and forth for topics of interest

8/26/2016 5:31 PM 

Prefer print

8/26/2016 5:26 PM 

Digital is too hard to read

8/26/2016 5:21 PM 

Prefer print

8/26/2016 5:12 PM 

prefer print

8/26/2016 4:59 PM 


8/26/2016 4:48 PM 

Prefer print

8/26/2016 4:47 PM 

I used to subscribe to Details, until it recently folded. Conde Nast replaced my subscription with GQ, which I didn’t like, so I cancelled my subscription entirely about 2 months ago.

8/26/2016 4:20 PM 

like print(if I lay it down & forget it I’m not out an Ipad.

8/26/2016 4:18 PM 

depends on the subject.

8/26/2016 4:16 PM 


8/26/2016 4:13 PM 

Tangibility means portability, without having to worry about battery life.

8/26/2016 4:07 PM 

I find it depends on subject. Digital is great for trade magazines to keep up with trends. However, I like displaying print magazines on coffee table, etc.

8/26/2016 4:01 PM 

Like em both but like to hold the thing in my hands for some reason

8/26/2016 3:59 PM 

Prefer print…

8/26/2016 3:55 PM 

prefer print

8/26/2016 3:54 PM 

A ‘digital’ magazine doesn’t quite make sense to me. It’s just a website; it doesn’t have ‘editions’ per se, just more scroll.

8/26/2016 3:54 PM 

Prefer print

8/26/2016 3:53 PM 

Content is not worthy of my time

8/26/2016 3:48 PM 

Prefer print magazines for home, digital for work.

8/26/2016 3:45 PM 

There is nothing quite like flipping through the pages of a magazine. I spend all day in front of a computer at work. I prefer actual paper at home.

8/26/2016 3:43 PM 

Prefer print but digital is cheaper

8/26/2016 3:43 PM 

Prefer print. Digital hurts my eyes.

8/26/2016 3:39 PM 

I prefer print magazines probably because I’m an older citizen.

8/26/2016 3:24 PM 

I prefer print magazines in case there is an article I want to save for a later time.

8/26/2016 3:23 PM 

prefer print

8/26/2016 3:20 PM 

Prefer print

8/26/2016 3:15 PM 

I like print because I work on a computer all day at work and i dont want to come home and stare at another screen to read magazines.

8/26/2016 3:15 PM 

Idk I guess I can do either. But there is just something about holding the magazine in your hands

8/26/2016 3:10 PM 

With all of the content on the web most of the time anyway, both versions of magazines are becoming less useful.

8/26/2016 3:10 PM 

Prefer digital due to space saving and ease of access

8/26/2016 3:08 PM 


8/26/2016 3:04 PM 

not applicable

8/26/2016 3:02 PM 

I don’t like print in volume – I only have one. Digital seems to be the best way to go for the environment. I don’t have the interest to pursue it though.

8/26/2016 2:57 PM 

Digital is the way to go now.

8/26/2016 2:54 PM 

I like both actually.

8/26/2016 2:38 PM 

I prefer print.

8/26/2016 2:33 PM 

I like the print magazines because there are usually articles, photos recipes, etc. that I like to cut out and save.

8/26/2016 2:33 PM 

prefer digital for technical material and print for casual reading

8/26/2016 2:32 PM 

I prefer print.

8/26/2016 2:22 PM 

prefer print

8/26/2016 2:22 PM 


8/26/2016 2:21 PM 

I’m old school…give me paper.

8/26/2016 2:13 PM 

I prefer printed books, but digital magazines are much more convenient than printed.

8/26/2016 2:11 PM 

like print

8/26/2016 2:08 PM 

I like that digital mags provide links to additional articles.

8/26/2016 2:06 PM 

prefer print

8/26/2016 2:05 PM 

like print better than digital. Magazine creates interest by its appearance

8/26/2016 2:00 PM 

MUCH prefer print.

8/26/2016 1:58 PM 

prefer print

8/26/2016 1:57 PM 

Read only print magazines that are hobby related. I find digital magazines hard to read. I spend much of my day staring at a computer monitor and will not do so in my private time.

8/26/2016 1:49 PM 

I prefer print magazines and books in print and print newspapers

8/26/2016 1:49 PM 

Mostly read digital

8/26/2016 1:44 PM 


8/26/2016 1:38 PM 


8/26/2016 1:36 PM 

like digital more

8/26/2016 1:15 PM 

Prefer print right now

8/26/2016 1:14 PM 

I’m not sure what a digital magazine is. Isn’t that just a website?

8/26/2016 1:12 PM 

i like the ability to change print size etc on digital, but still like the “feel” of the print

8/26/2016 1:08 PM 


8/26/2016 1:00 PM 

Prefer print

8/26/2016 12:59 PM 

enjoy both equally

8/26/2016 12:58 PM 

I prefer digital if it has the whole content and it is easy to navigate. Many are not.

8/26/2016 12:56 PM 

I prefer digital as it creates less clutter in my home

8/26/2016 12:55 PM 

Digital is easier because i have them all on my kindle. They dont take up any space and they don’t get damaged like prints do.

8/26/2016 12:54 PM 

digital is preferred

8/26/2016 12:52 PM 

I like magazines. Prefer print. Don’t like digital.

8/26/2016 12:51 PM 

I just do what is easiest. I don’t pay for any of the digital magazines, they are free within apps I use. I know that doesn’t help the magazines as much but they are getting money from the ads embedded. I have a lower income working for a nonprofit, so free newspaper articles, magazines, blogs, op ed pieces, etc is basically where I get all of my news and current events.

8/26/2016 12:49 PM 

Depends. If it’s something with recipes, I’d prefer print. If it’s a one and done type thing, digital.

8/26/2016 12:49 PM 

I prefer print. I don’t want to spend anymore time staring at a computer/phone screen than I have to.

8/26/2016 12:47 PM 


8/26/2016 12:47 PM 

i prefer print

8/26/2016 12:38 PM 

I like print magazines

8/26/2016 12:35 PM 

I will read political digital magazines as long as they are free. I will check out print magazines from the library.

8/26/2016 12:30 PM 

Print is nice to have.

8/26/2016 12:27 PM 

I like both equally. Depending on my needs at the time

8/26/2016 12:24 PM 

prefer print since i can read it anyplace

8/26/2016 12:17 PM 

Not really a magazine guy put I’d prefer print. Easier to navigate. Downside is that it takes up space and you need to remember where you left it, as opposed to just searching it on your computer.

8/26/2016 12:12 PM 


8/26/2016 12:10 PM 

I like both.

8/26/2016 12:07 PM 

Prefer print

8/26/2016 12:04 PM 

Prefer a combination of print and digital. Like a smaller print magazine with stories that can be reference on the digital site.

8/26/2016 12:04 PM 


8/26/2016 12:00 PM 

Prefer print.

8/26/2016 11:54 AM 

I like digital for storage purposes.

8/26/2016 11:48 AM 

I like both and enjoy both, but will always enjoy the feel of print. I realize the importance and benefits of digital, but also still feel there will always be a place for print.

8/26/2016 11:43 AM 

I enjoy both. But I find Digital more convenient and easier on my eyes

8/26/2016 11:37 AM 

I like both – will eventually move to digital as platforms improve

8/26/2016 11:37 AM 

I like both, but do enjoy a nice hard copy.

8/26/2016 11:34 AM 


8/26/2016 11:32 AM 

Digital is much easier to share

8/26/2016 11:32 AM 

prefer print

8/26/2016 11:28 AM 

I would like digital more if I had a large format tablet to view the pages. Digital magazines need to be optimized to the size of the screen to make them more useful.

8/26/2016 11:18 AM 


8/26/2016 11:18 AM 


8/26/2016 11:16 AM 

I only read print magazines if they are sitting around, like in the break room at work or on the coffee table. I read digital more often because it’s easier to look at from my desk/computer.

8/26/2016 11:13 AM 

I prefer to hold and read magazines. Plus i dont have wifi

8/26/2016 11:07 AM 

Digital makes it quicker to access content and share with others.

8/26/2016 11:05 AM 

I spend enough time on digital things (phone, laptop, and ereader). I think sometimes an actual copy of something is nice

8/26/2016 11:05 AM 


8/26/2016 11:02 AM 

Digital. I end up reading articles from links from places like Yahoo, CNN, fivethityeight, etc.

8/26/2016 11:01 AM 

I prefer print, but as I age, I find it’s easier to read magazines when I can control the type size myself.

8/26/2016 11:01 AM 

I like print, Don’t like my laptop in the bathroom

8/26/2016 11:00 AM 

I much prefer print magazines.

8/26/2016 10:59 AM 


8/26/2016 10:58 AM 

like a hard copy

8/26/2016 10:45 AM 

Prefer print

8/26/2016 10:44 AM 

Prefer print

8/26/2016 10:43 AM 

Getting the print issue in my mailbox is still a highlight. It’s a great excuse to put away the phone and put up my feet and thoroughly enjoy…..

8/26/2016 10:42 AM 

don’t like digital

8/26/2016 10:38 AM 

I don’t read magazines unless they are in a Dr’s office. My wife subscribes to several, however

8/26/2016 10:32 AM 


8/26/2016 10:25 AM 

I like reading articles online

8/26/2016 10:24 AM 

I have always preferred print. There is nothing like holding a book or magazine in your hands to peruse and devour.

8/26/2016 10:23 AM 

I much prefer print. I have a collection of custom car magazines, specializing in digest-size.

8/26/2016 10:21 AM 

Both have merit. Like the ability to read on the iPad I carry for work without added weight of paper reading materials

8/26/2016 10:15 AM 

I’m an older woman who grew up loving reading. I will ALWAYS prefer to have the written word in my hands.

8/26/2016 10:12 AM 

Like print, digital is more convenient

8/26/2016 10:12 AM 

I like print just because I commute via mass transit and it’s easier to have a magazine than carry all the electronics I have and my daily necessities. Electronics are heavy

8/26/2016 10:01 AM 

I still like to read printed materials versus the internet.

8/26/2016 9:58 AM 

Like Print, Don’t like digital. Hurts eyes……….

8/26/2016 9:58 AM 


8/26/2016 9:50 AM 

still like print better

8/26/2016 9:48 AM 

Digital is more environmentally friendly.

8/26/2016 9:48 AM 

Prefer print. After reading digital, my eyes hurt. Don’t like digital…….

8/26/2016 9:46 AM 


8/26/2016 9:28 AM 

Prefer print

8/26/2016 9:19 AM 

Prefer print

8/26/2016 9:10 AM 

Prefer print. I subscribe through a service that offers $2/yr subscriptions. I would not get them if I had to pay the regular subscription price.

8/26/2016 9:08 AM 

Both have their merits. I give my work magazines to co-workers. I digital magazines to my wife via e-mail. Keep them both going!

8/26/2016 8:56 AM 

I like the feeling of holding the magazine in my hand or being able to write notes.

8/26/2016 8:51 AM 


8/26/2016 8:45 AM 


8/26/2016 8:40 AM 

prefer print

8/26/2016 8:33 AM 

Many offer both, I prefer print for tactile pleasure, ease of use (imagine, no batteries!), I have read an average of a book every two days for nearly 60 years…

8/26/2016 8:33 AM 

I like both. Digital is convenient to read on phone, but I still like holding the physical copy.

8/26/2016 8:32 AM 

I have had subscriptions to Print Magazines and actually prefer to read print magazines. The issue for me is time. If I have time, I enjoy print magazines, this mostly happens in the winter months when it gets darker earlier. I only read digital magazines for a specific article not cover to cover like a print magazine.

8/26/2016 8:18 AM


8/26/2016 8:06 AM 

Prefer print.

8/26/2016 7:53 AM 

prefer print

8/26/2016 7:49 AM 

I have never used print magazines to find information. I only use digital magazines/newspapers when I look for news and information.

8/26/2016 7:45 AM 

Print magazines are such a waste of paper. We have a habit of sharing our subscriptions after we are done with them. Local schools enjoyed getting them for projects, but it just seems horrible waste

8/26/2016 7:38 AM 

Print rules!

8/26/2016 7:21 AM 


8/26/2016 7:20 AM 

It is hard to duplicate a glossy print magazine. I feel like print magazines are getting more expensive. Digital magazine are hard to recognize they seem like just helpful websites. I like to get ideas from them like decorating and crafts.

8/26/2016 7:13 AM 


8/26/2016 6:58 AM 

I like print beause they seem more authentic.

8/26/2016 6:07 AM 

I still prefer holding a physical anything

8/26/2016 6:04 AM 

Reading from a computer bothers my eyes after a short time. I also prefer to hold a book or magazine, check out side articles & photos… flip back and forth at will. Digital information is new to my generation so it takes a tad getting used to.

8/26/2016 6:03 AM 

Hate magazines in any form

8/26/2016 5:44 AM 

Digital is pretty much updated

8/26/2016 5:38 AM 

Digital is a quick fix. I open it, glance through it, delete it. I keep my print magazines for months and go back to them occasionally.

8/26/2016 5:38 AM 

Prefer hard copies.

8/26/2016 4:44 AM 

If its digital, stop calling it a magazine. It might still be technically, but your attaching an archaic word to your product, and trying to pitch it to a modern reader, I am bored before I even start reading.

8/26/2016 4:28 AM 

No comment

8/26/2016 3:54 AM 

Both have their advantages

8/26/2016 3:53 AM 

Prefer print for books and scholarly magazines but digital for others. I don’t like the onslaught of ads in print magazines and the paper isn’t recyclable

8/26/2016 2:33 AM 

Prefer print

8/26/2016 1:43 AM 

I read a lot of articles on line from reputable mags but I like to mull over a paper copy. But do not focus solely on one online mag. I figure if it’s a good article someone will link to it on social media.

8/26/2016 1:36 AM 


8/26/2016 1:31 AM 

I just downloaded texture and am loving the access to digital magazines

8/26/2016 1:24 AM 


8/26/2016 1:18 AM 


8/26/2016 1:06 AM 

digital is more convenient, but I do like the feel of paper in my hands.

8/26/2016 12:57 AM 

Strongly prefer PRINT!

8/26/2016 12:55 AM 

I don’t really read magazines much, but I would prefer print to digital.

8/26/2016 12:37 AM 

prefer print, hate trying to read on my phone

8/26/2016 12:37 AM 

I don’t have time to read magazines but if I did I would prefer digital to save resources and trees

8/26/2016 12:21 AM 

prefer print

8/26/2016 12:21 AM 

I like print

8/26/2016 12:17 AM 

prefer digital

8/26/2016 12:00 AM 

print definately

8/25/2016 11:56 PM 

I really like print but digital is convenient. I seem to take my time reading print more though and really looking at the ads. Digital ads I have mentally blocked out.

8/25/2016 11:44 PM 

Prefer digital.

8/25/2016 11:44 PM 

Like the print better but they are expensive

8/25/2016 11:42 PM 

Digital is much easier

8/25/2016 11:35 PM 

Prefer print!

8/25/2016 11:32 PM 

Depends on the subject matter.

8/25/2016 11:10 PM 

I love holding a printed magazine. I don’t like to read from my phone. It’s just not as good.

8/25/2016 11:05 PM 


8/25/2016 11:03 PM 

I prefer print magazines.

8/25/2016 11:02 PM 

Prefer print

8/25/2016 10:56 PM 

I am probably not a good one to ask, because I read the magazine because iI have to proof it – LOL.

8/25/2016 10:54 PM 

Like it

8/25/2016 10:36 PM 

I use magazines to escape this computer. I like turning pages, reading, putting it down and coming back to it without having my computer freeze or meltdown.

8/25/2016 10:29 PM 

I only read articles that catch my interest that I individually click on.

8/25/2016 10:26 PM 


8/25/2016 10:23 PM 

I don’t have time for magazines.

8/25/2016 10:22 PM 

Prefer print

8/25/2016 10:20 PM 

i prefer digital. because i can make the print bigger so it is easier for me to read.

8/25/2016 10:19 PM 

its great

8/25/2016 10:12 PM 


8/25/2016 10:09 PM 

I like Time magazine but the print has gotten to small for my eye site to read, yes I have glasses

8/25/2016 10:06 PM 

Print. Definitely.

8/25/2016 9:57 PM 

Prefer print

8/25/2016 9:49 PM 

hate digital, won’t use it

8/25/2016 9:40 PM 

I prefer digital. Touching paper feels almost un-natural.

8/25/2016 9:31 PM 


8/25/2016 9:29 PM 

Prefer print

8/25/2016 9:28 PM 


8/25/2016 9:26 PM 


8/25/2016 9:21 PM 

I prefer print and read them at doctors offices and the like but never have time otherwise.

8/25/2016 9:16 PM 

I like the pictures.

8/25/2016 9:12 PM 


8/25/2016 9:12 PM 

Prefer print.

8/25/2016 9:01 PM 

If I were to read magazines it would be digital for sure.

8/25/2016 8:54 PM 

i personally prefer print because everything is digital nowadays

8/25/2016 8:47 PM 

Prefer print

8/25/2016 8:24 PM

Prefer print

8/25/2016 8:17 PM

prefer print, you can ignore the ads.

8/25/2016 8:17 PM

Old-school print version all the way

8/25/2016 8:07 PM


8/25/2016 8:05 PM 

I love print magazines, but the problem is that they take too much space and I don’t have enough time to finish reading one before the other gets mailed to me. But I really do enjoy them.

8/25/2016 8:03 PM 


8/25/2016 8:02 PM 

I like print magazines. I have to be on the computer for work and don’t want to deal with them on my free time. FYI- the choices are not showing on your questions. I answers as if the lowest answer was the smallest number and the top the largest.

8/25/2016 8:02 PM 

I like print better. Its good to pick something up and read it. Its good for the eyes.

8/25/2016 8:02 PM 

I think digital’s are rip off’s. They are only slightly less money than the print version of it and the satisfaction of your purchase isn’t there with a digital magazine.

8/25/2016 8:00 PM 


8/25/2016 7:58 PM 

Prefer print.

8/25/2016 7:50 PM 


8/25/2016 7:50 PM 

Like formats that work well on smart phones

8/25/2016 7:48 PM 

Sometimes it is nice to have print as I work online and am on the computer every day.

8/25/2016 7:45 PM 

As with books, I prefer to have a tangible copy in hand.

8/25/2016 7:44 PM 


8/25/2016 7:31 PM 

Prefer print giving me eyes a break from the computer

8/25/2016 7:30 PM 

I prefer a hard copy. So print magazines.

8/25/2016 7:23 PM 


8/25/2016 7:18 PM 

I read print magazines

8/25/2016 7:08 PM 

Prefer print, except for the expense and the recycling issues

8/25/2016 6:56 PM 

The same. The more images though I like to see in print.

8/25/2016 6:52 PM 

I like both

8/25/2016 6:47 PM 


8/25/2016 6:45 PM 

I prefer digital because it is more space efficient, easier to get a hold of, and I have a larger, on demand selection.

8/25/2016 6:45 PM 

I amd not a smart phone person and do not spend much time on the internet. I use ASRT magazines to keep up my license/CEU’s. Other than that I only look at print magazines when they are lying around misc. places like waiting rooms.

8/25/2016 6:32 PM 

In general I prefer reading print but a wider variety of digital is more accessible.

8/25/2016 6:28 PM 

I am done with magazines. They bore me. I prefer to read books.

8/25/2016 6:27 PM 

I like Print Magazines, I would rather read from paper than a digital screen

8/25/2016 6:25 PM 

Print, always! I read a lot.

8/25/2016 6:22 PM 

prefer digital like print

8/25/2016 6:09 PM 

I really don’t see any value in magazines… Most of the articles are not of interest or not relevant to me.

8/25/2016 5:55 PM 

Prefer print cause u can kero copies of intere sd t to refer to at a later date for home design ideas, places of interest to visit, restaurants etc.

8/25/2016 5:53 PM 

I prefer print, it’s my time to relax and unplug.

8/25/2016 5:47 PM 

The magazine I subscribe to has large, detailed pictures of maps that are easier to study on paper, rather than a screen.

8/25/2016 5:45 PM 


8/25/2016 5:42 PM 

Definitely prefer print. Less glare. More convenient.

8/25/2016 5:34 PM 

When attempting digital something always happens and I can’t complete. I’ll stick with print.

8/25/2016 5:30 PM 

I prefer digital saves the trees.

8/25/2016 5:29 PM 

I prefer print over digital simply because I like to have a tangible product.

8/25/2016 5:25 PM 

Prefer Print

8/25/2016 5:24 PM 

I am open to either

8/25/2016 5:12 PM 

Depends on the magazine. If I get it for the articles, I prefer digital. If I want it for the pictures or to clip articles, I prefer print.

8/25/2016 5:12 PM 

I still prefer print magazines. Its something I read at random when I have a few spare moments, so its nice to have some laying around and easy to grab when I have a moment.

8/25/2016 5:10 PM 

The only digital magazine I read is the Ikea catalogue. I like that I can click on the screen and have links to how to buy the products.

8/25/2016 5:06 PM 

I prefer print, however because information is available online, I’m not willing to pay for print anymore. I used to subscribe to a bunch of print magazines but now that they’re freely available online there’s no use for them unless you are getting your nails done or going to the bathroom.

8/25/2016 5:04 PM 

I gather magazines are rebounding. Print is entertainment; digital is an extension of the workday

8/25/2016 5:01 PM 

Prefer print

8/25/2016 5:00 PM 

It depends on the Magazine – probably prefer print

8/25/2016 4:55 PM 

I prefer classic magazines that don’t try to look like an Internet web site. Also, I prefer writers who use multi-syllable words.

8/25/2016 4:47 PM 

I prefer print. Image quality is usually better and my view of the page isn’t limited by screen size.

8/25/2016 4:45 PM 

I definitely prefer printed magazines. If I had more free time, I would read them more frequently.

8/25/2016 4:44 PM 

prefer print

8/25/2016 4:43 PM 

Prefer print

8/25/2016 4:43 PM 


8/25/2016 4:33 PM 


8/25/2016 4:32 PM 

Prefer print if I want to keep it long term.

8/25/2016 4:31 PM 

Prefer print, but would read digital

8/25/2016 4:31 PM 

Prefer print

8/25/2016 4:30 PM 

Digital would be better if pop up ads didn’t appear on every screen. It slows the whole thing down and is a big deterrent.

8/25/2016 4:24 PM 

Print is easier to navigate, easier to read unless you have a big screen, and you don’t need power, internet, or computer/tablet/smartphone. Digital is easier to save and search content and takes up no space beyond the size of the device you’re carrying.

8/25/2016 4:18 PM 

Prefer print because it’s easier to “go back” to if I am away from any technology.

8/25/2016 4:16 PM 

Prefer print. Pure aesthetics of holding it in my hands with my finger behind the page.

8/25/2016 4:15 PM 

Prefer print for most; like digital for some work-related pubs.

8/25/2016 4:11 PM 

Prefer print

8/25/2016 4:09 PM 

just like my books, I prefer print.

8/25/2016 4:08 PM 

either or is fine with me

8/25/2016 4:04 PM 


8/25/2016 4:00 PM 

prefer print

8/25/2016 4:00 PM 

I subscribe to the New Yorker and like getting a preview from the digital version but I get into it and really enjoy reading the print magazine.

8/25/2016 3:59 PM 


8/25/2016 3:58 PM 


8/25/2016 3:52 PM 

Honestly, I don’t read any kind of magazines.

8/25/2016 3:48 PM 

Do not vote for Hillary Clinton

8/25/2016 3:45 PM 

Both have benefits.

8/25/2016 3:45 PM 

I like both, it depends on what the magazine is about

8/25/2016 3:43 PM 

Prefer print.

8/25/2016 3:40 PM 

Prefer print, I’m old school, I like holding it

8/25/2016 3:39 PM 

I like Oprah in digital, esp. convenient when traveling to have some magazine downloaded. Also read Harvard Bus Review in digital. The print mags are usually the cheap subscriptions that allow me to get a subscription for my mother free (BHG, Good Housekeeping). Had Money but let it lapse.

8/25/2016 3:38 PM 

prefer print

8/25/2016 3:36 PM 

Some of my magazines have on line versions but I enjoy the feel and flexibility I have with the print versions. Easier to mark a place and come back, dog-ear pages, tear out recipes, etc.

8/25/2016 3:32 PM 

For books I prefer digital – for magazines I prefer print.

8/25/2016 3:27 PM 

I am old school. I like to hold a magazine in my hands and turn the pages, cut out articles and tab pages for future reference. I even like the smell of some magazines (but not all).

8/25/2016 3:23 PM 

I prefer print. It doesn’t run out of battery

8/25/2016 3:16 PM 

I prefer print, but my opinion doesn’t matter because I’m not a millennial.

8/25/2016 3:04 PM 

never even thought about online magazines!

8/25/2016 3:00 PM 

i prefer print magazines

8/25/2016 2:59 PM 

Prefer print so I can keep copies of articles/recipes without having to have my tablet or laptop

8/25/2016 2:54 PM 

Wake up…has nothing to do with surveys like this. I sold print in trades for 40+ years. It’s all about advertising…as to print versus digital. Age of people…primarily ladies…deciding where advertising dollars go…are under 40 years. This isn’t going to change! Print loses…digital wins…and more good magazines go out of business…

8/25/2016 2:52 PM 

I still prefer print magazines.

8/25/2016 2:45 PM 

I prefer print, but understand that digital is better for the environment. Going forward, I will move subscriptions to digital. I wish there was a “digital only” option for most popular magazines.

8/25/2016 2:42 PM 

Like to read in bed at night. Don’t want to bring a computer to bed.

8/25/2016 2:40 PM 

I’m not really into magazines – print, digital or otherwise. Magazines are old school – like 1980’s.

8/25/2016 2:32 PM 


8/25/2016 2:19 PM 

Prefer having the magazine in my hands. I can pass a print magazine on to friends. Digital is OK.

8/25/2016 2:10 PM 

Prefer print. Like holding it in my hands and not worrying about spilling liquid on it

8/25/2016 2:06 PM 

Digital is more accessible

8/25/2016 2:05 PM 

Very few magazines actually print anything worth reading.

8/25/2016 2:01 PM 

prefer print 8-2

8/25/2016 1:54 PM 

I like turning pages…holding the paper. Digital is cold.

8/25/2016 1:52 PM 

I prefer digital for subscriptions, but print if I am sitting down just to read.

8/25/2016 1:42 PM 

I prefer print. All of my magazines revolve around cooking and there are recipes to keep

8/25/2016 1:34 PM 

Print is better-I want to feel, smell, and envelope myself in my reading material that I can sit down and pick up later. Mark pages.

8/25/2016 1:33 PM

prefer print

8/25/2016 1:32 PM

I prefer print.

8/25/2016 1:32 PM


8/25/2016 1:30 PM

Print rules!

8/25/2016 1:30 PM

Prefer print. Digital, to me, isn’t a magazine. It’s a transient batch of information. I appreciate the “permanence” of a printed product.

8/25/2016 1:29 PM

Prefer Print

8/25/2016 1:27 PM

I read digital books and newspapers but printed magazines.

8/25/2016 1:26 PM

Business – almost all digital News – digital / radio Leisure – Mostly Print

8/25/2016 1:18 PM

I like to read hard copies (print) way more because I’m usual distracted if I’m online and I don’t enjoy scrolling up and down.

8/25/2016 1:17 PM 

8/25/2016 1:14 PM 

I mostly read them in waiting rooms and am glad they are there. Even my Accountant has magazines!

8/25/2016 1:10 PM 

Prefer print by far!

8/25/2016 1:02 PM 

For me it depends on the content. For work related content, I prefer digital – especially when traveling. For food or leisure, I prefer print.

8/25/2016 12:57 PM 


8/25/2016 12:56 PM 

I like print as it is easier to read, helps me remember especially when go online to look at items of interest, and above all helps me retain important papers amongst the many printed books I have on hand.

8/25/2016 12:54 PM

Prefer print

8/25/2016 12:53 PM

Prefer print

8/25/2016 12:51 PM

Digital is great!

8/25/2016 12:48 PM 

Prefer print, of course.

8/25/2016 12:45 PM

I still enjoy holding the magazine or catalog and looking back a few pages and NOT WAITING FOR IT TO LOAD!

8/25/2016 12:45 PM


8/25/2016 12:43 PM

Prefer Print

8/25/2016 12:43 PM

Both have a place in my lifestyle.

8/25/2016 12:32 PM

digital is easier to transport but there is something to actually turning a page

8/25/2016 12:32 PM

Print allows you to go slowly and look at each item whether it is an article or advertisement.

8/25/2016 12:31 PM

not a media of the future

8/25/2016 12:30 PM

Prefer printed material as I can read at my leisure.

8/25/2016 12:29 PM

I still like to have the paper in my hand. I have to read alot on the computer or tablet and paper is more enjoyable.

8/25/2016 12:28 PM 

Digital news sources are much more convenient and often cheaper than print versions (though print magazines will hopefully always have a place in a doctor’s office).

8/25/2016 12:28 PM 

prefer print

8/25/2016 12:26 PM 

Prefer print, hands up!

8/25/2016 12:26 PM 

I hate print because it creates so much trash

8/25/2016 12:22 PM 

Depends on the content of the magazine.

8/25/2016 12:22 PM 

Like print.

8/25/2016 12:15 PM 

I prefer print, I like to have something tangible in my hands. There is something a little more peaceful about reading something in my hands versus, the digital which tires my eyes more quickly than print. Digital has a chaotic feel, making for a less enjoyable read. Thanks,

8/25/2016 12:13 PM 

hate that they are mostly ads

8/25/2016 12:12 PM 

Print – fun to receive in the mail. 1 for my son (National Geographic Kids) & 1 for me (Atlantic Weekly, a gift from NPR but I came to love it). I am 41.

8/25/2016 12:12 PM 

prefer paper

8/25/2016 12:11 PM 

Prefer print

8/25/2016 12:11 PM 

Magazines are still relevant… As long as the content is good.

8/25/2016 12:11 PM 

I don’t read the many magazines, just when I travel.

8/25/2016 12:09 PM

Prefer print

8/25/2016 12:09 PM 


8/25/2016 12:08 PM 

Prefer print

8/25/2016 12:07 PM 

Print Like it in my hands. Digital is not enjoyable to read.

8/25/2016 12:07 PM 

I prefer print. I only like reading short things digitally.

8/25/2016 12:03 PM 

Print all the way, nothing like physically holding the pages and flipping through. Digital is too impersonal and cold.

8/25/2016 12:02 PM 


8/25/2016 11:54 AM 

Print magazine is easier to navigate. Digital has the advantage of going deeper into a story or article thanks to search options…

8/25/2016 11:54 AM 

prefer print!

8/25/2016 11:54 AM 

If it’s done correctly, digital can be great on tablets. But there will always be something about having it in your hands.

8/25/2016 11:52 AM 

I like print, but the quality of paper has gotten so thin that it’s distracting.

8/25/2016 11:50 AM 

I like print.

8/25/2016 11:49 AM 

prefer print- obviously!

8/25/2016 11:49 AM 

I prefer digital its easier to access and a little less messy

8/25/2016 11:48 AM 

Digital is more convenient but I still prefer to hold a print magazine in my hands.

8/25/2016 11:48 AM 

I prefer print magazines. flipping through pages is better than scrolling through a screen

8/25/2016 11:48 AM 

I prefer print magazines. I spend most of my time on computers. It is nice to have a tangible magazine every now and then to look through.

8/25/2016 11:48 AM 

Digital is great because it’s more accessible, and I don’t need to carry around the physical copy. The print copy does has it’s advantages. As I spend more time with it, and find myself flipping through the entire magazine. With digital I only look for the content that stands out to me and not the entire magazine.

8/25/2016 11:48 AM 


8/25/2016 11:47 AM 

If we include newsletters in the digital magazine category, I read a lot of those. Sometimes the lines are very blurred between newsletters and magazines…most newsletters are basically magazines that only dole out a few pages at a time, I think. Or just highlight the articles separately.

8/25/2016 11:47 AM 

I prefer print but get overwhelmed by the clutter that it brings as I don’t want to throw them away. (I might want to use the images for a collage.)

8/25/2016 11:47 AM 


8/25/2016 11:46 AM 

I spend all day on a computer. I don’t want to have to read magazines on a screen, too. I want a break from technology and to hold a copy of the magazine in my hands, to turn down corners, to jot notes, and to tear out significant articles I want to keep.

8/25/2016 11:46 AM 

Digital is more convenient because then I can read it at work but I like to read print magazine when I’m relaxing at home.

8/25/2016 11:44 AM 

I prefer print… actually holding, feeling and reading is part of the experience.

8/25/2016 11:44 AM 

Prefer Digital

8/25/2016 11:43 AM 


8/25/2016 11:43 AM 

I really enjoy print magazines.

8/25/2016 11:43 AM 

I use a computer screen daily so it is nice to get away from the screens and use the paper version.

8/25/2016 11:42 AM 

I like digital. I haven’t had the time lately to read for leisure other than looking at the covers in the check out lines.

8/25/2016 11:41 AM 

Like both. Digital is more accessible. Always available on my phone

8/25/2016 11:41 AM 

My time is limited. However, if I am reading a magazine, I don’t really have a preference. I enjoy them both. Print in a doctor’s office and digital on a plane!

8/25/2016 11:41 AM 

Subscribed to digital magazine service once and never remembered to open up the app to download magazines.

8/25/2016 11:41 AM 

Much prefer print – easy to refer back to.

8/25/2016 11:41 AM 

I like the portability of print.

8/25/2016 11:40 AM 

prefer print – and more important – so do the readers of my magazine. That’s why we print up our digital photos – or copies of our speeches – because print has more impact than digital

8/25/2016 11:40 AM 

I definitely prefer print, because you can read them anywhere.

8/25/2016 11:33 AM 

prefer print

8/25/2016 11:32 AM 


8/25/2016 11:32 AM 

I prefer print magazines. If you include professional journalswn your definition of a print magazine, my answers are quite different. Are online blogs digital magazines?

8/25/2016 11:25 AM 

I like to flip through the pages of the magazine and sometimes tear some pages out to keep. My magazine subscriptions usually always have perfume and beauty samples in them. I can’t get samples from digital issues of magazines. I also like to share my print magazines with my friends and family. We all pass them around and share. I can’t do that with the digital subscriptions.

8/25/2016 11:23 AM 

I love print still!

8/25/2016 11:21 AM

Prefer Print

8/25/2016 11:18 AM 

I prefer print, because its easier for me to find where I left off at next time I pick it up.

8/25/2016 11:18 AM 


8/25/2016 11:16 AM